Rebecca A.

- Owned SEO strategy for Square’s web presence, driving organic traffic growth across key product verticals (e.g., POS, Payments, Appointments); led Canadian market strategy following 2.5 years managing the US market. - Drove SEO execution through structured roadmaps, prioritization, and backlog management to keep initiatives on scope, on timeline, and aligned to business goals. - Conducted site audits, keyword research, and competitive analysis to identify, prioritize, and sequence technical, content, and on-page SEO initiatives. - Acted as the central SEO coordinator across content and product marketing teams, translating strategy into clear requirements and deliverables. - Led SEO content strategy to build topical authority and improve LLM visibility, aligning planning, optimization, and performance tracking. - Localized global SEO strategy for Canadian search behavior. - Analyzed and reported SEO performance using Google Search Console, SEMrush, Ahrefs, seoClarity, SearchMetrics, Screaming Frog, and Looker; delivered actionable insights to stakeholders. - Improved visibility and indexability through structured data, internal linking, and page speed optimization in partnership with engineering teams and our Technical SEO Manager.

• On-page and technical SEO management • Quarterly SEO reporting and analysis • SEO audits • SEO strategies • Google Analytics, Google Search Console, and Moz data analysis • Local SEO • Internal and external link building • Content development and optimization

• Day-to-day client management • Day-to-day management of tasks assigned to internal team members (developers, designers, production) • Onpage SEO and keyword research/analysis • Crawl report analysis • Strategic SEO planning • Responsible for marketing reports and data analysis • Conduct market research to find answers on consumer habits and trends • Collaborate with Digital Strategists to brainstorm and develop ideas for creative marketing campaigns, including paid search, paid social, email campaigns, and more • Assist in content development

During my time as a Marketing Assistant at NDG Communications, I was heavily involved in project management and client communications. I checked in with my clients daily, going over current projects to be sure their needs were met as well as discussing any upcoming projects, and relaying this information to our designers and/or programmers. Each month, I was in charge of creating a detailed Google Analytics report that went over the previous month's data. I was also in charge of planning and executing media schedules, and analyzing the performance of all advertising initiatives as directed by the Media Manager.

• Research, edit, and proofread all versions of legislative bills and amendments, journals, hearing schedules, and all other post-session publications and legislative documents produced by the Legislative Document Management Office. • Perform other technical/editorial review tasks as required to maintain an accurate and efficient document production system and database.

As an AmeriCorps VISTA, I served as the Program Manager of Social Enterprise for Madison Fields and the Madison House Autism Foundation. Madison Fields is a 400 acre farm given to the Madison House Autism Foundation to serve the autistic community. The farm offers therapeutic riding, boarding, and employment for adults with autism. Under my position, I led inclusive programming for adults with special needs, designing and managing weekly skill-building initiatives, including a farm-based vocational program, while supervising volunteers, maintaining program compliance, and supporting participants with diverse communication and behavioral needs. I was responsible for online marketing and sales, event planning, community outreach, fundraising, and social media. I wrote articles for both the Madison Fields website and the Madison House Autism Foundation's blog, including an interview series named 'Autism Gurus'. I gained front desk experience, as well as experience conducting interviews and reaching out to experts in the autism community. I learned a great deal about non-profit organizations and made lasting connections during my time as an AmeriCorps VISTA.