Rebecca A.

As a consultant, I have been working with MMJ in the role of Director of Marketing & Fundraising sales. Responsibilities included, market research, developing all aspects of the marketing and branding directives, media planning/budgeting/buying which includes print, radio, special events and social media. Spear headed all community outreach projects and initiate fundraising opportunities in the mid-south area.

• Successfully sold medical education products to universities, medical facilities and students through aggressive cold calling and marketing strategies. • Created and developed marketing tools and qualified prospects for substantial marketing endeavors for email blasts, signage and alternating phone messaging. • Conducted sales and training webinars to new and potential customers and attended trade shows to promote company and acquire new leads and build relationships.

• Sold building automation and commercial HVAC products to the international market. • Provided superior customer service to new and existing customers. • Managed and grew accounts throughout Asia, Canada, Europe, Australia and Spain. • Assisted in the proper selection of products for various commercial applications. • Provided quotes, process orders, negotiated project pricing and bulk buy contracts. • Supplied proper documentation for international shipping and assisted in logistical duties when required.

• Cultivated new corporate accounts via outside cold calling. • Created annual marketing plans that resulted in a 40%+ increase in revenue. • Developed initiatives to promote business while greatly creating public awareness through marketing, press releases, networking and public speaking. • Implemented consumer research designed to improve results of our sales promotions. • Blueprinted public relations & strategies resulting in 300,000+ free, annual media impressions. • Initiated a comp relational database-marketing program, which increased customer retention by 35%. • Coordinated and attended all industry related conventions, meetings and events. • Acted as the creator/ graphic designer for all marketing and public relations pieces for all aspects of promotion using Illustrator and InDesign • Responsible for updating content of company blog and social media • Conducted presentations to groups and educated them about health topics and diseases.

• Acquired new business through cold calling and group presentations. • Created new revenue generating banner pages and special sections. • Responsible for the design of all special advertisements as well as weekly layout. • Built key relationships with clients resulting in long term contracts. • Earned the Sales person of the month designation seventeen terms

• Identified potential prospects, conducted sales & media presentations to acquire new business. • Planned and executed effective marketing programs for clients. • Presented creative concepts pertaining to my individual clients as well as assistance for in house customers including print, radio, billboard, direct mail, web based advertisements & event planning. • Designed artwork for clients using Illustrator and InDesign