Rebeca Aldea Lagunas

Responsible for international expansion and strategic product development across multiple markets, leading distributor partnerships and market entry initiatives. - Launch and develop international markets through distributor management and partnerships with key players (e.g., Aster Pharmacies in Dubai and other leading regional distributors). - Define and implement go-to-market strategies for the pharmacy channel (POS), including training, events, and activation plans. - Develop and execute retail strategies, including in-store activations in key accounts (e.g., El Corte Inglés). - Manage the full product pipeline from concept to launch, including labeling, packaging, and regulatory compliance. - Conduct market analysis, identify opportunities, drive new product development, and coordinate launches aligned with global strategy. - Collaborate with marketing, regulatory, suppliers, and sales teams, as well as international stakeholders.

NDL Pro-Health, supplements brand co-founded with Rafa Nadal. - Lead the end-to-end marketing, communication and brand activation strategy, acting as HQ reference for international markets and distributors. - Define and execute integrated brand campaigns across social media, PR, events, sponsorships (Madrid Half Marathon or Rafa Nadal Academy) and influencer/KOL partnerships. - Deliver high-impact marketing moments, generating 74M social media impressions and 274M press impressions through a brand awareness campaign. - Build and scale an always-on influencer and ambassador ecosystem, driving brand visibility and achieving 3x community growth. - Lead the brand entry into pharmacy channels, developing POS materials, sales argumentaries, prescription tools and training resources to support sell-out. - Collaborate cross-functionally with CRM, digital, e-commerce, logistics teams and external agencies to ensure seamless execution and campaign delivery. - Track and analyze campaign and partnership performance, translating insights into budget optimizations and stronger ROI.

Temporary project within Cantabria Labs Group, leading influencer marketing strategy for Toty, a cosmetics brand co-founded with Sofía Vergara, during its European launch. - Designed and executed influencer marketing strategy for Toty’s European launch, building the creator ecosystem from zero. - Identified, negotiated, and closed collaborations with influencers, brand ambassadors, and KOLs. - Activated multi-territory campaigns and events (makeup artists, dermatologists, beauty and lifestyle audiences), ensuring alignment with PR, social media, and paid amplification. - Monitored performance and brand lift to continuously refine influencer selection and investment allocation. - Demonstrated leadership and strategic marketing capabilities beyond core Specialist responsibilities.

- Coordinated brand advocacy and communication strategy for La Roche-Posay, aligning campaigns with global brand guidelines. - Led sports sponsorship activations with the Spain national football team, Premier Padel, MotoGP, and Pantín Classic, optimizing awareness, engagement, mole checks and sampling. - Managed influencer, ambassador, and KOL collaborations, working with agencies and internal teams to amplify campaigns. - Oversaw communications investment, managing agencies and providing performance reports with actionable plans. - Designed and executed multi-channel brand experiences with athletes, press, and influencers to reinforce advocacy and engagement.

- Rotated as Product Manager across multiple skincare franchises (suncare, body care, healing), coordinating marketing, retail, logistics, training, and medical teams. - Translated global brand strategies into local go-to-market plans, including product launches, POS materials, commercial offers, and marketing assets. - Led digital campaigns in collaboration with advocacy and digital teams across social media and CRM. - Executed the relaunch of Cicaplast Baume B5+, achieving #1 market share and strong multi-channel activation impact.

- Managed online transactions for US, Mexico, and European markets. - Supported account reconciliation, treasury reviews, and financial reporting for Real Estate operations.

- Supported Real Estate financial operations, including data cleansing, balance reconciliation, and audit preparation. - Assisted in preparation of tax calendar entries, rental contracts review, and treasury verification.

Exchange student enrolled in Master in Management electives | Exchange Program