reanna houde

* Provided in-depth reporting and analysis for marketing campaigns. * Forecasted monthly media spend relative to company ROI goals. * Generated weekly executive dashboard highlighting the company’s overall SEM ROI and individual account performances in relation to objectives. * Developed key insights and recommendations to optimize campaign performance. * Reconciliation of all Search Engine data, client billing, commissions and fees.

* Provided detailed reporting and analysis for internal and client usage. * Created and distributed weekly reports and dashboards to executive management highlighting overall performance, ROI and profit margins. * Identified campaign issues and provided solutions and recommendations to optimize marketing campaigns and meet client KPI objectives. * Updated daily reports on AdConductor Inventory Exchange, a display ad SSP. * Researched, presented and self-taught Tableau software, utilizing SQL queries to produce templates for streamlined data manipulation. * Provided monthly advanced Excel training for department. * Designed customized tools for sales team to help with accurate and consistent campaign pricing.

* Planned and executed direct mail campaigns for Time Inc. * Provided clients with elaborate and detailed analyses across a broad spectrum of variables including past performance trends, mailing universe and return rates. * Created monthly mail plans using past results to make projections, refinements and adjustments. * Researched new demographic possibilities and made recommendations for clients to increase their mailing universe as well as their success rates.

* Analyzed Direct Mail, Email and Digital marketing campaign performance. * Created and maintained customized reporting and dashboards for client and internal usage using Excel, Google Analytics, Tableau and PowerPoint. * KPI identification, development and measurement. * A/B testing with creative, email, subject lines, and blast dates. * Generated key insights and optimization recommendations for all reporting. * Focused on customer acquisition and customer retention across various industries and mediums, including technology, healthcare and insurance. Clients included Verizon, AAA, Amway and CareMore.

● Graduated in 3 years while working 25 hours a week and participating in internships.","● Undergraduate coursework includes economics, statistics, econometrics, calculus, and the Graduate School of Business’ Economics and Demographics of Marketing."]