Matteo Reale

Partnerships Manager @ Audi Revolut F1 Team

About

Currently Partnerships Manager at the Audi Revolut F1 Team in Zurich, where I lead the day-to-day relationship with our title partner Revolut. My work spans contractual delivery, joint activations across race weekends, executive stakeholder management, and on-site coordination at Grand Prix events.I spent a year and a half at IWC Schaffhausen, Richemont group, where I moved from a junior marketing role into brand marketing team in HQ, supporting the Mercedes-AMG F1 partnership activation. A transition that shaped my understanding of how luxury houses and racing properties create value together.

Country

Switzerland

City

Zurich

Industry

Public Relations & Communications

Skill

Partnership-building, Public Relations and Partnership, Project Management, English, Strategic Partnerships, Sustainability, Sustainable Finance, Leadership strategica, C1, Team leadership, Leadership, Management, Sports&business management, Business strategy

Experience

Partnerships Manager

Audi Revolut F1 Team

2025-9 - Present · 1 yr 1 mo

Zurigo, Svizzera

Title partner management

Brand Marketing | Digital activations

IWC Schaffhausen

2025-4 - 2025-9 · 6 mos

Sciaffusa, Svizzera

• Coordinated digital activations for global partnerships, including Mercedes-AMG Petronas F1 Team, Laureus, and Dunhill Links Golf Tournament. • Oversaw digital amplification for major projects such as F1 The Movie and 24 Hours Le Mans handling content planning, asset review, and execution, as well as the F1 GPs weekend activations. • Monitored KPIs and reported insights to optimize campaign performance. • Led Kimi Antonelli appearance for Monza Grand Prix 2025 • Led digital amplification for “IWC. Curated.” certified pre owned watches. • Led amplification for Mercedes AMG orange project #SOAMG. • Worked cross-functionally with the PR team on a FIFA World Cup 2026 coach spotting strategy, identifying high-value watch visibility opportunities to drive earned media coverage and strengthen the brand’s premium positioning.

Junior Marketing and communication assistant

IWC Schaffhausen

2024-5 - 2025-4 · 1 yr

• Supported Marketing Director in global luxury activations. Grew digital channels by +10,000 followers via digital campaigns. (Plus 20% in one fiscal year). • Organised high luxury events (Portugieser: A Tribute to Eternity, ROI 1.5) (Goodwood Members Meeting, Monza Grand Prix 2024 activation, Pre Watches and Wonders, Watches and Wonders). • Managed product placements with athletes and high-profile sports personalities. (Alvaro Morata spotted).

Business Development - Academy World Cup

Juventus Football Club

2024-2 - 2024-5 · 4 mos

Torino

• Managed with the team the organization of the Juventus Academy World Cup, coordinating 71 teams and 34 academies globally. • Facilitated relationships with international partners like Juventus Academy Miami, Los Angeles, Dubai, London and Bogotà for successful participation. • Orchestrated impressive finals and ceremonies at the prestigious Allianz Stadium.

Business Development and strategy associate

Sportmaster Consulting

2023-1 - 2024-2 · 1 yr 2 mos

Комо

Education

INSEAD

2025-9 - 2025-12 · 4 mos

Building Strategic Partnerships and Ecosystems is an INSEAD executive course that invites you to re-examine the fundamentals of business strategy in today’s context. Then, it challenges you to reimagine the partnerships, platforms and strategic ecosystems needed to thrive in times of uncertainty and digital disruption.