Reagan Retz

- Support planning and execution of large-scale markets, events, and campaigns across fashion, lifestyle, and consumer industries. - Manage marketing operations including editorial calendars, website updates, signage and collateral, and digital communications. - Collaborate with internal teams, exhibitors, sponsors, and vendors while providing on-site support during markets and events.

- Curate and operate the Berno Patch Bar, transforming product personalization into an in-store brand experience that strengthens customer connection and reinforces Saint Bernard’s storytelling. - Build brand loyalty by delivering elevated styling consultations and personalized service, ensuring each client interaction reflects the identity and values of the Berno collection. - Translate customer insights and Patch Bar feedback into actionable ideas that inform visual merchandising, marketing strategies, and future brand engagement opportunities.

- Developed and executed branded content across Instagram, Facebook, and YouTube, ensuring alignment with Revel’s unique voice and increasing overall engagement through strategic storytelling. - Supported listing launches and event promotions by coordinating digital campaigns, print materials, social posts, and client communications, contributing to elevated brand visibility and agent success. - Assisted in the planning of newsletters, short-form video editing, and market research efforts, helping drive content strategy and inform marketing decisions with trend insights and performance data.

- Supported the Marketing Manager with cross-platform projects for D Magazine, D CEO, D Home, and D Weddings, ensuring alignment with brand standards. - Conducted research to inform marketing strategies, optimize campaigns, and support event execution. - Drafted compelling copy and organized event photography to enhance editorial and promotional content across print and digital platforms.

- Assisted in the development and implementation of marketing strategies, aligning CRM efforts with overall business goals to drive customer loyalty and sales growth - Enhanced customer onboarding experience by revamping the app and SMS welcome journeys, resulting in increased user engagement - Pulled and analyzed reports on the success of SMS and app promotions, providing actionable insights that improved campaign effectiveness

- Leveraged improved media strategies for company’s online and social media presence, focusing on Instagram growth through engaging posts, stories, and reels - Collaborated with real estate agents to develop and curate compelling content on their personal social media platforms, ensuring alignment with their unique personal brand, resulting in increased engagement and brand consistency - Conducted social media marketing research to analyze the company’s position compared to local competitors, other real estate brokerages and agents, and successful brands in the industry in order to determine opportunities of improvement for Revel’s social media

- Provided exceptional customer service by greeting and engaging customers in a friendly and professional manner, answering questions about products, and making product recommendations based on customer needs which led to increased customer satisfaction and more return customers - Achieved and exceeded sales goals of over $1,000 per day by utilizing effective sales techniques, upselling products, and promoting store promotions and events - Assisted with visual merchandising by maintaining a clean and organized store, arranging products on display, and ensuring that merchandise was properly tagged and labeled resulting in customers finding products easily and quickly which increased sales

Management Double Major Cum Laude