Reagan Hughes

Content Specialist @ Victoria’s Secret & Co.

About

I produce brand experiences & campaigns that make people feel something beyond the screen. Over the past 5 years I've built a career at the intersection of experiential marketing, creative direction, and brand partnerships — working with national brands like Bumble, Lululemon, Victoria's Secret, Sephora, and Mary Kay, alongside James Beard Award-winning chefs Roy Yamaguchi and Michael Mina.My signature: hand me a brief, a lean budget, and a tight timeline and I'll return something people talk about for months. The 2024 Bumble Bash — 700 attendees, $1,200 budget, $25K+ in venue revenue, live news coverage — is probably my best example. But there are about 99 others.I think in brand language. I move fast. I care about what the consumer feels at every single touchpoint, not just the headline moment. And I've spent 5 years proving that community, culture, and commerce can all live in the same room.Based in Los Angeles. Open to experiential marketing, brand activations, and partnership roles. Let's connect.

Country

United States

City

Los Angeles Metropolitan Area

Industry

Management Consulting

Skill

Brand Awareness, Art Direction, Fashion, Fashion Photography, Fashion Styling, Fashion Blogging, Content Management, Web Content Writing, Content Strategy, Content Development, Social Media, Startups, Start-ups Management, Startup Development, Consulting, Concerts, Concert Production, Data Analysis, Analytical Skills, Financial Analysis

Experience

Content Specialist

Victoria’s Secret & Co.

2025-9 - Present · 1 yr 1 mo

Los Angeles Metropolitan Area

Selected as a Victoria's Secret Ambassador. Creates affiliate and branded content across TikTok and Instagram generating 5M+ organic impressions. Develops evergreen UGC and launch-specific content strategies aligned to brand campaigns and collection releases.

Special Event Specialist

Freelance | Self-Employed

2022-1 - Present · 4 yrs 9 mos

Los Angeles County, CA

Contracted by local, national, and celebrity-affiliated brands to develop and execute marketing campaigns, experiential activations, influencer programs, and PR strategy. Select clients examples: • Bumble — 700-person flagship event, $1,200 budget, $25K+ venue revenue, news coverage • Roy Yamaguchi Group — recurring activation and F&B marketing for James Beard Award-winning chef • Stripsteak by Michael Mina — influencer tasting events, VIP experience design, content production • Beth & Brian — full Lunar New Year campaign: influencer dinner, news appearance, fashion show placement • Fyre By Night — 300-person fashion show and concert, Casamigos sponsor, produced in under 4 weeks • Mary Kay — sponsored influencer retreat: sunset dinner, yoga, photo shoot, VIP model experience • Mechanical Solutions — 200+ guest corporate golf activation, planned in under 4 weeks • Munch & Brunch — second location launch: media campaign, experiential events, influencer content

Experiential Marketing Director

2022-5 - 2025-5 · 3 yrs 1 mo

Honolulu, HI

Contracted as a long-term freelance professional for a lifestyle and events platform serving a 12,000-member community (Facebook based) — producing brand activations, partnerships, and experiential programming for national and local brands. • Produced 100+ experiential activations: concerts, fashion shows, influencer dinners, wellness retreats, pop-ups, and large-scale community events • Acquired and managed $100K+ in brand partnership value with Bumble, Lululemon, Sephora, Victoria's Secret, Free People, Sun Bum, and Chili's • Built and managed a two-tier influencer marketing and brand ambassador program • Directed full creative production: concept, talent and vendor sourcing, run-of-show, on-site coordination, media direction, and post-event recaps • Secured local television news coverage for multiple activations • Generated 1M+ monthly organic impressions across TikTok and Instagram