renee duffy

senior manager, marketing communications

About

Highly motivated marketing professional with extensive experience with integrated marketing programs, event planning, conference production, creative direction and graphic design. Specialties: Creative Direction, Event Planning, Branding, Strategic Planning, Graphic Design, Direct/Email Marketing, Budgeting, Project Management, Team Leadership

Country

united states

City

syracuse

Industry

computer networking

Skill

marketing communications, integrated marketing, public relations, event management, event planning, strategic planning, direct marketing, leadership, creative direction, management, product marketing, team leadership, graphic design, marketing strategy, project management, budgets, social media marketing, adobe creative suite, email marketing, fundraising, lead generation, budgeting, internal communications

Experience

senior manager, marketing communications

hill-rom

2020-5 - Present · 6 yrs 5 mos

director of marketing

cxtec

2013-7 - 2017-8 · 4 yrs 2 mos

* Implemented marketing automation platform to improve customer insight and lead quality * Implemented content marketing strategy to position brands as educational centers and subject * matter experts as industry thought leaders * Returned annual technology summit to profitability * Lead re-launch of company web sites * Developed reporting package to track results and facilitate data-driven decisions * Lead community engagement program inc. event sponsorship, volunteerism and internal fundraising * Manage project production, prioritization and execution

marketing communication manager

cxtec

2006-1 - 2011-1 · 5 yrs 1 mo

vice president of marketing

cxtec

2017-8 - Present · 9 yrs 2 mos

* Responsible for $1M+ marketing budget * Provide leadership and facilitate collaboration at all levels to design and implement revenue * generating marketing programs * Creation and execution of strategic marketing plan covering four distinct brands * Developed and executed strategic communications strategy during company acquisition * Lead complete re-brand of post-acquisition, positioning brand as industry leader * Implementation of aggressive digital marketing investment * Lead Gartner analyst relationship to increase brand awareness and lead generation * Integrated ABM strategy to strategically increase lead conversion * Oversee events program * Lead internal agency team including web development, digital marketing, content creation, * demand generation and events * Conduct analysis including competitor and customer research, current market conditions

graphic designer

the image press

2000-1 - 2002-1 · 2 yrs 1 mo

* Collaboration with sales team to translate customer needs. * Creation of large format banners and vehicle wraps. * Management and release of files to printer.

graphic designer

cxtec

2002-1 - 2006-1 · 4 yrs 1 mo

* Provided design, production and vendor coordination for all * print projects. * Initiation of concepting sessions. * Creation of project briefs. * Collaboration with product management. * Oversight and adherence to brand standards. * Research and procurement of all promotional products and * logo wear * Management of vendor and freelance relationships.

conference producer

the eventful group

2011-1 - 2013-1 · 2 yrs 1 mo

* Own commercial responsibility for conference brands * Conduct intense community research including multiple end-user focus groups for each event * Author research report reflecting the needs of the community * Acquire the most relevant speakers to create world-class events * Launched North American SharePoint Business conference in 2012 * Continual database analysis to identify gaps and build additional data * Oversight of overall event success including Marketing, Events Team, Sales and Speaker care