Rocel Cruz

Rocel Cruz

Foodservice Manager - Philippines @ Lactalis Group

About

Experienced in the importation and distribution of dairy products, chocolates, pastry ingredients, and fine foods. Proven ability to develop and execute sourcing strategies, build strong supplier partnerships, negotiate favorable terms, and generate sustainable savings and business benefits.

Country

Philippines

City

Metro Manila

Industry

International Trade & Development

Skill

Management, Sales Management, Sales, Product Development, Marketing Strategy, Business Development, Competitive Analysis, Market Analysis, Account Management, Market Research, International Sales, Business Planning, Solution Selling, Training, Selling, New Business Development, HORECA, Product Marketing, Food & Beverage, Strategic Planning

Experience

Lactalis Group

Foodservice Manager - Philippines

Lactalis Group

LinkedIn
2025-9 - Present · 1 yr 1 mo

Philippines

Specializes in foodservice distribution of dairy and pastry ingredients, offering strategic market and competitive analysis.

Hightower Incorporated

Category Head

Hightower Incorporated

LinkedIn
2020-11 - 2025-6 · 4 yrs 8 mos
Chef Selection

Segment Manager

Chef Selection

LinkedIn
2018-6 - 2020-11 · 2 yrs 6 mos

NCR - National Capital Region, Philippines

Unicomm Ingredients

Key Account Specialist

Unicomm Ingredients

2016-1 - 2018-6 · 2 yrs 6 mos

NCR - National Capital Region, Philippines

Puratos

Sales Executive HORECA

Puratos

LinkedIn
2011-6 - 2016-1 · 4 yrs 8 mos

Philippines

Classic Fine Foods Group

Senior Product Specialist

Classic Fine Foods Group

LinkedIn
2005-12 - 2010-8 · 4 yrs 9 mos

NCR - National Capital Region, Philippines

Rocel Cruz's Contact Information

Email

******@***.com

Phone

(**) *** ****

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