Rick P.

Vice President Marketing @ Prime Line, a Division of S&S Activewear

About

I am a strategic marketing executive with a proven track record of driving revenue and operational excellence within the $25B+ promotional products industry. Throughout my career—including over a decade as Vice President of Marketing at alphabroder—I have specialized in transforming complex B2B organizations into high-performance marketing engines. My expertise lies at the intersection of brand building and technical execution. I have successfully managed the transition of major industry divisions and spearheaded high-impact launches for iconic retail brands like YETI within the promo space. I thrive on the challenge of scaling global brands, integrating multi-channel strategies, and navigating the unique nuances of supplier-distributor relationships. Core Areas of Expertise: Strategic Leadership: Scaling B2B marketing operations and managing $1B+ brand portfolios. Digital Transformation: Expertise in ABM, Meta Business Suite, Google Ads, and Klaviyo to drive measurable demand. Brand Integration: Proven success in M&A marketing transitions and stand-alone division launches. Cross-Functional Collaboration: Aligning sales, product development, and creative teams to achieve unified growth targets. I hold a Master’s degree in Sports Administration from Indiana University, which provides a unique perspective on the intersection of brand loyalty, fan engagement, and consumer behavior. I am passionate about building marketing organizations that are as data-driven as they are creative. If you are looking for a leader to elevate your brand’s market position or navigate a complex period of growth.

Country

United States

City

Newtown

Industry

Marketing & Advertising

Skill

Marketing, Integrated Marketing, Marketing Strategy, Social Media Marketing, Advertising, Creative Direction, Account Management, Brand Awareness, Management, Marketing Communications, Social Media, Event Planning, Leadership, Sales, Time Management, Apparel, Digital Marketing, Program Management, Budget Management, Client Retention Programs

Experience

Vice President Marketing

Prime Line, a Division of S&S Activewear

2011-12 - Present · 14 yrs 10 mos

Remote

Strategic Brand Integration: Spearheaded the complex transition of Prime Line into a high-performing stand-alone division, overseeing all marketing infrastructure and cross-functional alignment to ensure seamless market entry and operational stability. High-Velocity Brand Launches: Engineered the promotional products debut for YETI drinkware. Directed the high-impact go-to-market strategy that successfully introduced this premium retail brand to a complex B2B distribution network, driving immediate market share. Portfolio Management: Orchestrated comprehensive marketing strategies for a $1B+ brand portfolio, balancing traditional trade channel dominance with modern digital growth initiatives. Digital Transformation & ABM: Modernized the marketing technology stack by implementing sophisticated Account-Based Marketing (ABM) frameworks and automation via Klaviyo, Google Ads, and Meta Business Suite to accelerate lead generation. Creative & Operational Excellence: Leveraged Adobe Creative Cloud expertise to elevate brand aesthetics and streamline creative workflows, ensuring consistent, high-end positioning across all physical and digital touchpoints.

Marketing Services Director

Heartland

2008-3 - 2011-11 · 3 yrs 9 mos

Princeton, NJ

Developed and implemented marketing strategies and tactical plans to strengthen the brand, grow market share and acquire/retain customers. Responsible for all major marketing functions including business line marketing plans, advertising and media, PR plans. Selected Accomplishments:  Developed and launched a new brand positioning strengthening brand awareness  Maintained full responsibility for creating and managing national and local marketing initiatives that boosted revenue and increased client base  Innovatively developed unique database marketing efforts. Including: personalized URL campaigns, direct mail pieces, CRM and life stage marketing  Developed new corporate website including building brand equity and continuity, SEO and SEM  Wrote sales collateral and sales training pieces that enhanced the sales reps’ understanding of complex product features and aided them in selling more effectively  Managed and directed public relations initiatives  Leveraged strengths in cost-effective marketing management, budgeting and vendor negotiations to end each year within the agreed upon $5M budget

Account Director

Alloy Media + Marketing

2003-10 - 2008-3 · 4 yrs 6 mos

Account Director

Alloy Media + Marketing

2003-10 - 2008-3 · 4 yrs 6 mos

ALLOY MEDIA + MARKETING – Cranbury, NJ Full-service event marketing agency Account Director, 10/2003 to 3/2008 Developed event marketing programs for a variety of business-to-consumer clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses. Selected Accomplishments:  Designed event marketing programs for large multi-national clients that met or exceeded the agreed upon goals; including a 32-city concert tour for Simon Malls, a 24-stop mall tour for Pokémon Inc., a consumer experience for Cooking Light Magazine held at 108 upscale grocery stores  Secured new accounts as a member of the client service team, including a $2.7mm upsell with Pokémon, Inc and a $1.8mm win with Simon Malls  Leadership in creating “big idea” custom marketing solutions for consumer brands -- understanding of consumer needs and the tactical assets available  Promoted 3 times in my 4.5 year tenure