Rachel Denny

Vice President of Media with 12+ years of experience developing strategic paid social and digital marketing and advertising executions for local, national, and international brands. Fueled by a passion for translating brand objectives into effective media activations and harnessing the power of data, insights, great creative and the spirit of collaboration to get the job done.

Managed a team of 10 sales executives in the strategic planning, prospecting, and sales processes. Trained all team members on digital and paid social tactics and use cases specific to the Tribune Publishing solutions portfolio. Worked with the creative and analytics teams to develop pitch materials, increasing annual revenue by 25%. Earned the prestigious “Tribune Excellence” award for exceeding sales goals and developing best-in-class digital and social sales strategies.

Managed a team of 4 digital and social media campaign managers in the fulfillment of paid social and digital campaigns across Tribunes solutions portfolio. Responsible for the execution and reporting across all managed verticals and delivering top-performing results to increase client retention and revenue generation for the Digital Sales Department.

Worked closely with the sales team and media buyers to execute paid social and search campaigns for the agency’s automotive clients. Focusing on driving campaign performance, I was also responsible for communicating campaign results and actionable next-step recommendations to upper management.