Razvan Romanescu

Co-Founder & CEO @ Underlining

About

In 2012, co-founded memes.com ( @memes ) and founded two other media companies ( 10PM Curfew & Gamelancer ) in 2019 which led into taking a massive leap: I jumped into the beauty industry. I had spent plenty of time listening to my mom & sister talking about beauty products and nail care…and kept noticing the same problems coming up: > Overpriced products > Outdated distribution > Zero community engagement So with our brand portfolio at Underlining®, we went all-in and built a brand we knew was aligned with modern consumer sentiment: We manufacture with the most premium factories, prioritize clean ingredients, and put community first. And it didn’t take long for people to find us… Nailboo our premium at home nail brand has served 2M+ customers, expanded into major retailers like Sally and has a 100,000+ member community of passionate users who love hanging out and talking about our products. Before all this, I: > Co-founded and built @memes, @funny, @facts, @tech, @science into a network of 75M+ followers > Co-founded and built 10PM Curfew @10pmcurfew, @girls, @style, @females, @hollywoodlife, @fit, @makeup to 70M+ followers across female lifestyle/beauty > Co-founded, built & sold the largest gaming network on TikTok @gaming, @gamer (60M+ followers, acquired) Now, I’m applying that same community-first approach to our portfolio at Underlining®. Follow me here for insights and stories on entrepreneurship, team building, and lifestyle design. If you think you are a rockstar in the e-comm space feel free to reach out as well.

Country

United States

City

Los Angeles Metropolitan Area

Industry

Internet

Skill

Marketing, Marketing Strategy, Entrepreneurship, Start-ups, Start-up Consulting, Investments, Investment Strategies, Investment Management, Business Strategy, Business Development, Online Advertising, Online Marketing, Brand Management, Brand Development, Social Media, Social Media Marketing, Networking, Branding & Identity, Management, Project Management

Experience

Co-Founder & CEO

Underlining

2018-10 - Present · 8 yrs

San Francisco Bay Area

Underlining® is a premium platform launching innovative and iconic brands in the beauty & personal care category. Our flagship brands include Nailboo® and Freewill™. Nailboo is the fastest growing nail brand in North America. Nailboo can be found in Sally Beauty, CVS , Amazon & more. Freewill is the first of its kind innovative Hair Cycling focused brand to unleash your hairs full potential. Underlining has happily served over 2 million customers since launch.

Co-Founder & Board Member - Previously CEO

10PM Curfew

2019-10 - Present · 7 yrs

Los Angeles, California

10PM Curfew is the fastest growing cross-platform females focused network. Our owned and operated properties generate 2 billion+ video views per month. 10PM's owned and operated assets include @girls , @style , @females , @makeup, @fit, @hollywoodlife, @hypeblvd across TikTok, IG, FB, Snap, Threads. Our owned and operated channels have grown to over 70M+ fans and have grown into some of the most iconic communities.

Co-Founder - Previously CEO ( Acquired )

Vertiqal Studios

2020-1 - Present · 6 yrs 9 mos

Los Angeles, California, United States

Gamelancer Media Corp is a publicly traded company on the Toronto Stock Exchange. Owning and operating the largest social gaming network for Gen-Z & Millenials. Gamelancer is the #1 gaming network on TikTok with over 60M+ fans and 1.8 billion+ monthly video views. Our unparalleled network elevates a new generation of gamers through community, content, and culture.

Co-Founder & Board Member - Previously CMO

Memes Media Group

2012-10 - Present · 14 yrs

Los Angeles, California

Memes Media Group is a portfolio of over 40 social brands with 75M+ combined followers across the world's most iconic assets, including @memes, @funny, @facts & @science, facebook.com/MEMES, and memes.com.