Raza Khoso

o Developed materials for both print and digital communication and marketing initiatives. o Prepared promotional materials and collateral for marketing events including orientations, visit days, and campus tours. o Participated in student recruitment activities, providing on-site support during orientations and campus events. o Collaborated with Admissions, Marketing & Communications, and other university departments to implement targeted recruitment strategies. o Drafted and distributed departmental communications to current and prospective students. o Created and managed engaging content across departmental social media accounts to enhance digital presence. o Designed and authored a bi-weekly departmental newsletter to keep current residents informed and engaged. o Supported Residential Life staff with the promotion and marketing of on-campus events and programming. o Enhanced, updated, and maintained the departmental website to improve user experience and accessibility. o Conducted market research through surveys, focus groups, and benchmarking to inform marketing decisions. o Developed, reviewed, and executed the department’s annual marketing plan to align with strategic goals.

o Provided support for participants’ learning in both virtual and in-person learning environments by assisting presenters (such as distributing materials or creating breakout rooms), troubleshooting technical or other issues, and monitoring participant attendance and engagement o Served as mentor/role model to a small group of participants by conducting check-in meetings, monitoring their progress in the program, and advocating for their development and success o Periodically facilitated large and small group interactions and activities to reinforce participants’ learning and build social connections o Directed participants to the appropriate in-person or virtual spaces and activities based on their schedules o Managed administrative support, such as inputting data, captioning or editing video recordings, and creating and distributing communications

o Support undergraduate student team members (peer mentors and program support assistants) as they navigate daily operations for the Peer Academic Leadership (PAL) Program. Facilitate check-ins with undergraduate student team members, including 1:1 meetings and group sessions o Assist with developing and tracking professional development for student employees. Assist with recruitment, interviewing, and selection of new peer mentors. Contribute to development and delivery of training materials for new peer mentors o Engage in ongoing collaborative planning with programs included in “UMKC Peer Mentoring” (First Gen Roo (FGR), Summer Bridge, Peer Academic Leadership (PAL), Bloch Scholars, Professional Career Escalators (PCE), Men of Color Academy (MoCA), and KC Scholars) to efficiently support student who participate in multiple programs o Assist in managing records for tracking engagement events, mentor meetings, and program outcomes; compile and collect information to prepare reports and status updates. Assist with managing mentoring events including scheduling, preparation, day-of logistics, and post-event reflection. o Demonstrate effective interpersonal and customer service skills in working with students, faculty, alumni, employers, and other professionals o Serve as a point of contact for PAL Program and UMKC Peer Mentoring email correspondence Review and edit program forms (Scholar Meeting Guides, Mentor Training Materials, etc.) Coordinate and facilitate focus groups for Mentors and Scholars of UMKC Peer Mentoring Programs; use feedback to inform future program planning. o Review and make changes to the assessment plan for the collection and reporting of data Collect, analyze, and prepare reports regarding demographic, retention, and graduation data for UMKC Peer Mentoring Mentors and Scholars

o Greet visitors, clients, and employees warmly and professionally to create a positive atmosphere. o Manage the reception area with a focus on organization and a welcoming environment. o Coordinate and schedule appointments, meetings, and consultations efficiently. o Utilize scheduling tools and software such as Pncschedule, Pncbilling, PncChart, and PncRegistrations for optimal resource allocation. o Communicate effectively with clients or individuals to confirm and reschedule appointments, ensuring smooth coordination. o Create and curate engaging content for social media platforms, including Instagram and Facebook. o Schedule and publish posts and campaigns across various social media channels to maintain an active online presence. o Engage with the online audience by promptly responding to comments and messages, fostering a sense of community. o Monitor social media channels for relevant discussions or mentions, staying informed and proactive. o Collaborate seamlessly with the marketing or communication team to ensure a consistent and cohesive online presence. o Process invoices and handle financial transactions related to departmental activities, maintaining accuracy and compliance. o Facilitate operations in the Counseling, Disability & Accessibility department, contributing to the smooth provision of services.

o Managing a digital agency involves overseeing the day-to-day operations of the agency and ensuring that it operates efficiently and effectively. This includes managing the team, ensuring that clients are satisfied, and keeping up with the latest trends and technologies. o Managing recruiting and hiring of new employees, providing training and development opportunities, and ensuring that team members are motivated and engaged in their work. Additionally, it involves setting performance goals, providing feedback, and recognizing and rewarding excellent performance. o Managing Client relationships. Ensuring that clients are satisfied with the services provided and maintaining open lines of communication to address any concerns or issues that may arise. It also involves managing client expectations, providing regular updates on project progress, and identifying opportunities to expand the relationship. o To stay competitive in the digital marketing space, managing a digital agency also involves keeping up with the latest trends and technologies. This includes staying current on emerging platforms and technologies, identifying areas for innovation and growth, and continuously improving the agency's services and offerings. o Managing a digital agency may also involve managing financials, overseeing administrative functions, and building partnerships with other organizations in the industry. o Following Services are offered: 1- Website Design and Development 2- Graphic Designing 3. Amazon Services ( Private Label, Wholesale, Dropshipping ) 4- Social Media Marketing ( Facebook, Instagram, LinkedIn, Twitter ) 5- Email Marketing 6- Content Writing/Sales Copy Writing 7- E-commerce Management Solutions 8- Mobile Application Development 9- NFTs & Artificial Intelligence. 10- AutoCAD and Interior Designing

o Managing the fuel brands: I was entrusted with the responsibility of overseeing the management of prominent fuel brands such as Premier Euro 5, Hi-Cetane Diesel Euro 5, and Hi-Octane 97 Euro 5. This involved ensuring their availability, quality, and adherence to relevant regulations and standards. o Managing Non-fuel retail brands: In addition to the fuel brands, I also had the opportunity to oversee the management of non-fuel retail brands within Pakistan State Oil, namely Shop Stop and Digicash. This involved coordinating their operations, marketing strategies, and customer experience. o Designing marketing campaigns and promotional activities: I actively participated in the conceptualization, design, and implementation of various marketing campaigns and promotional activities. This included developing creative strategies, creating compelling content, and leveraging multiple channels to reach the target audience effectively. o Technical evaluation of vendors and tenders: I was entrusted with evaluating and assessing various vendors and tenders based on technical aspects. This included conducting thorough evaluations, analyzing proposals, and making informed decisions to select the most suitable partners. o Managing Sponsorships and commercial TVCs: I actively engaged in handling Sponsorship and commercial TVCs. This involved identifying appropriate sponsorship opportunities, negotiating contracts, and overseeing the production and distribution of commercial TVCs to enhance brand visibility and reach. o Marketing planning and development: I actively contributed to the overall marketing planning and development initiatives. This involved conducting market research and analysing consumer insights o Data analysis and business reporting: I utilised tools such as Excel and Power BI to analyse data and generate comprehensive business reports. This helped in evaluating the effectiveness of marketing efforts

o National product planning: I played a crucial role in overseeing the national product planning for Hasron 97 fuel. This involved strategizing and implementing effective distribution strategies, ensuring adequate availability of the product throughout the country o Data analysis and business reporting: I utilized Excel and Power BI to perform data analysis and generate comprehensive business reports. This involved analyzing sales data and market trends o Retail reporting: I was responsible for maintaining retail sales and distribution reports using Excel and Power BI Desktop. This involved tracking sales figures, monitoring retail distribution sites, and identifying opportunities for improvement. o Sales calls for chemical products: I actively engaged in making sales calls for chemical products such as Hexane, Xylene, VAM, White Spirit, Solvent oil, and Butyl. This included prospecting new customers and presenting product offerings. o Business-to-business customer interactions: I handled daily interactions with business-to-business customers, ensuring their needs were met and addressing any concerns or inquiries they had. o Sales and business reporting analysis: I performed comprehensive sales and business reporting analysis, evaluating sales performance, market trends, and competition. This helped in identifying areas for improvement, formulating effective strategies, and driving sales growth. o Market research survey: I conducted market research surveys specifically focused on the fuel division, particularly Diesel. This involved gathering customer feedback, analysing market preferences, and identifying opportunities for product improvement and market expansion. o Achievement: One of my significant achievements was achieving a remarkable sales figure of 13.75 million within just two months of joining the company. This demonstrated my ability to effectively contribute to sales growth and exceed targets.

o Successfully completed a 3-day Business, Operations, and Marketing Internship Experience with Bright Network, gaining exposure to marketing roles in various industries. o Engaged in skill-building sessions conducted by top companies like Google, P&G, GSK, M&S, and Enterprise Car Club, enhancing marketing knowledge and expertise. o Received valuable feedback on a sample marketing task that simulated real-world scenarios, improving problem-solving and strategic thinking abilities. o Actively networked with professionals from diverse international backgrounds during the internship, expanding connections within the global marketing community. o The internship offered practical insights into marketing practices across different sectors, preparing me for versatile roles in the dynamic marketing industry. o This enriching experience at Bright Network UK provided a strong foundation for a successful marketing career, equipping me with valuable skills and industry exposure.

o Participated in a virtual 3-day Consulting Internship Experience offered by Bright Network, gaining exposure to marketing roles within the consulting industry. o Engaged in skill-building sessions conducted by top companies, including Accenture, Alpha, Bain & Company, CapitalOne, Elixirr, PA, and PwC, which enhanced marketing knowledge and expertise. o Received valuable feedback on a sample work that involved simulating a real-world consulting task with a marketing focus, refining problem-solving and analytical abilities. o Actively networked with professionals from diverse international backgrounds during the internship, expanding connections within the global marketing community. o The Bright Network UK internship provided practical insights into marketing practices and prepared me for future roles in the dynamic marketing industry. o Through this experience, I developed a comprehensive understanding of marketing strategies and gained valuable exposure to the consulting sector, paving the way for a successful marketing career

o Branding of various pharmaceutical products: I actively participated in the branding process of different products, ensuring consistent and impactful brand messaging across the portfolio. o Promotional marketing campaigns for new products: I was involved in planning and executing promotional campaigns to introduce and promote various new pharmaceutical products to the target audience. o Analysis of incentive and expenses plans for sales forces: I conducted thorough analyses of incentive plans and expenses incurred by the sales forces engaged in fieldwork, helping optimize performance and resource allocation. o Business plan for new product launches: I contributed to the development of business plans for launching new pharmaceutical products, outlining market strategies, target demographics, and growth projections. o Exploring new markets for products: I assisted in conducting market research to identify potential markets and opportunities for Abbott's pharmaceutical products, supporting the expansion of the company's presence. o Sales analysis and target achievement: I analyzed sales data to evaluate performance against targets, providing insights to enhance sales strategies and optimize performance. o Collaborating with cross-functional teams: I worked closely with various departments, including sales, research and development, and regulatory affairs, to ensure seamless coordination in marketing initiatives. o Presentation of marketing insights: I presented marketing research findings and proposals to the marketing team and other stakeholders, contributing to data-driven decision-making and effective marketing strategies for Abbott Pharmaceuticals.

o Assisted in conducting comprehensive product development analysis, evaluating the preparation process for new clothing products at Gul Ahmed, ensuring high-quality and market-relevant offerings. o Played an active role in executing promotional marketing strategies for a wide range of clothing products, effectively reaching the target audience and boosting brand visibility. o Engaged in customer interactions to sell orders and negotiate desirable profit margins, fostering positive relationships and maximizing sales opportunities for Gul Ahmed. o Contributed to export marketing analysis, including Letter of Credit (LOC) assessment, exchange rate evaluation, and meeting foreign demand for Gul Ahmed's clothing products in international markets. o Assisted in implementing local marketing initiatives, collaborating with retailers and customers to drive sales and increase brand loyalty within the domestic market. o Conducted in-depth sales report analysis, identifying trends, profitability, and areas of improvement, supporting data-driven decision-making and strategic planning for Gul Ahmed's clothing business. o Collaborated with cross-functional teams, including design, production, and logistics, to ensure seamless coordination and successful execution of marketing strategies for clothing products. o Participated in marketing team meetings, contributing innovative ideas and insights to enhance Gul Ahmed's clothing brand positioning and market competitiveness.

o Spearheaded promotional campaigns for the Espresso coffee brand, executing creative strategies to increase brand recognition and drive customer engagement. o Played a key role in proposing and developing a comprehensive brand book for Espresso, ensuring consistent brand identity across all marketing channels and touch points. o Utilised a sophisticated Management Information System (MIS) to analyze customer data and behaviour, providing valuable insights that helped refine marketing tactics and personalise customer experiences. o Actively engaged in customer service, responding to direct customer feedback, suggestions, and inquiries, resulting in strengthened customer relationships and loyalty. o Conducted extensive market research to identify consumer preferences, trends, and competitors in the coffee industry, supporting data-driven decision-making and product innovation. o Assisted in planning and executing targeted marketing campaigns, focusing on reaching coffee enthusiasts, cafes, and businesses to increase Espresso's market share. o Collaborated with a diverse team, including graphic designers and content creators, to ensure marketing initiatives aligned with Espresso's brand voice and visual identity. o Participated in creative brainstorming sessions, contributing innovative ideas for social media campaigns, influencer partnerships, and product promotions to enhance brand awareness and sales.

MBA is not just a degree, but a journey of personal and professional growth. The skills and knowledge gained will help me to navigate the challenges ahead and make a positive impact in my chosen field. We should Keep learning and growing, and don't be afraid to take risks and try new things. Learned from knowledgeable professors, formed lifelong friendships, and gained valuable experiences through internships and extracurricular activities. We have grown as individuals and as a community, and we are now ready to take on the world and make our mark. To our families and friends, thank you for your unwavering support and encouragement. To our teachers, thank you for your guidance and inspiration. And to our classmates, we will always be a family. As we move forward, let us remember that the world needs us now more than ever. Let us use the education and skills we have gained to make a positive impact in our communities and the world.

I did my BBA in Marketing and Sales. The 4 years of the span were versatile and gained a lot of experience in various aspects. I believe that whatever institution we study in, we should groom our personalities and gain skills. Nothing will come to us directly instead we should have to create an urge to polish our knowledge, learning, way of life, ethics, and etiquette. Rather than fully dependent on the institute, we should perform some of the tasks on our own to create value addition and remain consistent so working on our own self is very important,

My A'Level subjects were : 1. Accounting 2. Business Studies 3. Mathematics 4. Urdu