Rayssa Barroso

Led revenue performance for a $1M+ annual volume premium beauty retail location, driving growth through consultative selling and client retention strategies Recruited, trained, and coached sales teams to exceed sales, conversion, and customer experience KPIs Executed localized marketing initiatives and partnership-driven events to increase brand visibility and foot traffic Oversaw payroll, scheduling, inventory, and vendor coordination while maintaining operational excellence

Led sales and operations across three showroom locations generating $10M+ in annual revenue. Managed in-store, online, and marketplace sales channels while building long-term relationships with designers, corporate clients, and commercial partners. Oversaw team performance, promotions, partnerships, and e-commerce platforms like Amazon and Wayfair.

Led day-to-day sales and operational performance for a multi-channel retail business, overseeing in-store and online revenue streams Managed end-to-end e-commerce and online sales operations, including order fulfillment, inventory coordination, and customer experience (Shopify) Drove revenue through consultative selling, personalized client engagement, and repeat-customer strategies Oversaw administrative functions including scheduling, payroll coordination, reporting, and process optimization Managed vendor relationships, product merchandising, and showroom presentation to maximize conversion and average order value Supported multi-location operational workflows, ensuring consistency across sales, fulfillment, and customer service Utilized Shopify and Microsoft Office tools to manage orders, track performance, and support business operations Built strong client relationships through high-touch service, personal shopping, and styling consultations

Founded and scaled an international beauty services business, successfully launching operations in Ho Chi Minh City Planned and executed a high-profile grand opening fashion show with 200+ attendees, including media, influencers, and local celebrities Secured strategic brand partnerships with L’Oréal-owned NYX Cosmetics, driving brand credibility, sponsorship support, and product collaboration Expanded operations by opening two additional locations within a leading salon and spa chain (Jasmine Spa), increasing market reach and revenue channels Led a professional team delivering makeup services for full-scale fashion shows, including a popular native clothing brand Oversaw end-to-end business operations including licensing, hiring, training, marketing, partnerships, and client acquisition

Makeup Artist / Brand Sales Specialist NARS Cosmetics | Freelance Sep 2014 – Feb 2018 Served as a brand-facing sales and education specialist, driving product adoption through live demonstrations, client consultations, and in-store activations Executed high-impact product demonstrations and visual merchandising to increase conversion, average transaction value, and repeat purchases Built and maintained strong client relationships through consultative selling and personalized recommendations Partnered with store leadership and regional teams to support multi-store sales initiatives and brand standards Represented NARS in premium retail environments, aligning artistry, education, and sales strategy Supported inventory flow, merchandising execution, and client experience across multiple locations

Sales Associate / Revenue Leader T-Mobile | Full-Time May 2012 – May 2014 | Delray Beach, FL Ranked Top 40 Sales Associate nationally and Top Sales Performer at location, consistently exceeding sales targets Managed full-cycle sales including customer discovery, solution recommendation, closing, and post-sale support Drove revenue through consultative selling of wireless, data, and device solutions Built long-term customer relationships resulting in repeat business and referrals Provided technical education and onboarding support to ensure customer satisfaction and retention Leveraged multilingual communication (English, Spanish, Portuguese) to expand customer reach and close diverse client segments