Raymond S.

This role allowed me to SME around IAA's Marketing Cloud platform. Responsibilities include implementing integrated marketing campaigns, with email automation, cloudpages and workflows. Managed all email marketing aspects across the entire organization to leverage the Salesforce platform to support marketing campaigns across Email, Social, mobile and the corporate websites for the United States, Canada, and the United Kingdom.

Controlled Salesforce Marketing cloud and created programs to encourage lead generation and customer loyalty through nurture programs. Monitored and maintained programs for irregularities and identified issues with drop-offs or undeliverable assets. • Planned and identified multiple CRM lead generation strategies to various lines of business. • Created triggered lead generation campaigns to encourage customer loyalty and retention. • Mapped out multiple sections of the website to add specific lead generation forms. • Updated email marketing reports to identify monthly trends and issues. • Maintained weekly lead generation reports to key stakeholders. Adopted responsibilities for other marketing campaign reports.

Managed the prospect and customer email process including CRM list generation, email distribution, and reporting; maintained data integrity and performed basic demographic research for new customers and prospects, as well as complete data entry work within CRM environment. Provided email/graphic design support for multiple LOB's: Commercial, Business Banking, Business Capital, and Retail Banking. • Sustained CRM database of 400K B2B records, targeting customers based on CRM reporting results as well as creating weekly analytic reports for thought leadership emails sent throughout the week. • Implemented multiple quarterly/monthly CRM status reports as well as conducting quarterly/monthly database cleaning for opt-outs and undeliverable emails, actively cleaning up 2K records each quarter. Identified more ways to perform QA checks on data in the CRM system. • Assisted in CRM UI upgrade testing and support. • Maintained subscription center for customers and prospects. • Recognized as resident expert for IBM Watson Automation (ESP).

Executed website implementation, search engine optimization and all content; ensured site was easily navigable, efficiently designed, and addressed customer needs. Monitored players’ league activities and generated interest through email prospecting. • Compiled targeted cold lists based on interests for multiple locations • Worked primarily with MailChimp automation functions • Managed well over 250 live accounts during regular seasons

Supported active and prospective clients via email, social, print, and radio campaigns, as well as website design as a professional service on offer. • Established significant improvements to lead generation through inbound/outbound CRM campaigns. • Aligned with vendors to collect email campaign templates through MDF funds. • Created opt-in eBooks to gather prospects’ email to be added to various campaigns. • Increased websites’ referral traffic through hot/cold lead campaigns by 80%. • Managed CRM database of over 14K accounts. Introduced drip campaigns to CRM specific to marketing industry. Generated over $50K in opportunities through lead generation in Q1 of 2016.

Promoted business model and services via video productions and social media. Developed and updated social media, prepared printed material, newsletters, and monthly features. Assisted recruiters and management with general administration.

The video editor contract was a task to edit over one hundred raw testimonial interviews to be published for LAN/WAN Professional's Youtube, Facebook, and other outlets. The contract was completed two weeks ahead of schedule, and I was offered a full-time position shortly after completion.

The Rosebud Institute was created to inform young students about the effectiveness of properly communicating on the web and using everyday technology. My duties included the rental of video equipment to be used for lessons as well as assisting students with technical or course-related questions.

As a Video Lab Tech at Carthage College, I assisted students with questions regarding various Final Cut Pro and Adobe Software products.

Under the direction of Paul Chilsen, I began producing documentaries for clients while studying abroad in Hong Kong and Taiwan. I was able to use my video production skills and creativity to help boost clients’ online images.