Rayanna Martin

Associate Programmatic @ Publicis Groupe

About

Determined. Outspoken. Passionate. I am a motivated and hard-working graduate with a business mindset and a knack for marketing. I’m excited to dive into the world of digital marketing, fashion, or sales, leveraging my entrepreneurial experience from owning a successful hair service business. I’m proud to have increased brand visibility by generating 12,000+ views through targeted content on YouTube and Instagram, showcasing my knack for content creation and audience engagement. Now, I’m eager to merge my love for creativity and business strategy in a fast-paced, ever-evolving industry. I’m resilient, hardworking, and driven by my passion for brand storytelling, always ready to take on challenges that fuel growth. Currently, I’m engaged in a highly selective 16-week apprenticeship program, where I’m mastering skills in SEO, SEM, social media ads, and programmatic ad buys, with hands-on training that’s sharpening my digital marketing expertise. Determined and community-focused, I’m committed to using my skills to create positive change. Coming from a background where I’ve seen firsthand the struggles people face in achieving their goals, I’m driven to build a career that helps brands connect authentically with their audience while fostering meaningful impact. My apprenticeship provides hands-on training with approximately 200 hours of instruction in brand awareness, digital platforms, and client work, preparing me to deliver impactful results. I’m eager to step into an entry-level role where I can apply my skills, continue learning, and contribute to the success of innovative brands while making a difference.

Country

City

United States

Industry

Marketing & Advertising

Skill

Marketing, Social Entrepreneurship, Online Advertising, Sales Management, Customer Relationship Management (CRM), Sales, Customer Experience, Customer Retention, Team Building, Customer Service, Email Marketing, Google Ads, Paid Social Media, Programmatic Advertising, Media Planning, Social Media Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Communication, Project Management

Experience

Associate Programmatic

Publicis Groupe

2025-1 - Present · 1 yr 9 mos

• Data-driven in using Excel to track performance, spot trends, and help optimize campaigns for better results •Collaborative in building strong relationships through client work and industry events, improving communication and expanding my network • Detail-oriented in managing programmatic campaigns, ensuring reporting is accurate, organized, and delivered on time

Digital Marketing Fellowship

COOP Careers

2024-8 - 2024-12 · 5 mos

•Gained hands on experience leveraging tools within excel such as pivot tables to analyze marketing data and drive strategic decisions •Worked on client projects, applying SEO best practices, conducting keyword research, and optimizing content for Google Search to improve visibility and performance •Expanded professional network through industry events with companies like Cargo and Microsoft, gaining insights on career development and digital marketing strategies

Marketing Specialist

Braided Beauty

2020-6 - 2024-7 · 4 yrs 2 mos

Bloomington, Indiana, United States

• Secured 70% of new clients through flyer and social media marketing, significantly boosting business growth through repeat customers and word of mouth referrals • Generated $50K in revenue maintaining 80% client retention rate with over 500+ clients demonstrating strong customer loyalty and business sustainability • Increased brand visibility and engagement by 12,000+ views through strategic content creation and targeted marketing on Youtube and Instagram contributing to higher conversion rates and brand recognition

Fashion and Lifestyle Content Creator

YouTube

2019-2 - 2024-5 · 5 yrs 4 mos

• Created over 40 videos teaching, advising, and demonstrating knowledge in fashion and beauty • Ideate, film, and edit videos for 2 different channels: a fashion and blog channel and a family channel with siblings. • Operate Canon DSLR and advanced lighting equipment for filming • 3-4 hours per week editing footage in iMovie video editing • Advise new Youtubers on how to use the platform, grow subscriber base, and best equipment • Consult new Youtubers with new and creative content creation ideas

Community Engagement Associate

The Scion Group

2022-6 - 2022-10 · 5 mos

•Increased engagement by 15% percent through creative photography, flyer design, and engaging raffles cultivating a stronger community bond •Surveyed other housing communities to assess market trends and provide valuable insights for competitive strategies •Read ledgers to resolve billing discrepancies, and communicate with 1,000+ residents, reducing inquiries by 10%, and improving satisfaction through timely responses