Raya Kilani

Supporting social media execution and brand partnership coordination, content planning, creator outreach, and campaign tracking.

Assessed water-use patterns across the facility through staff interviews and on-site observations, identifying the primary consumption drivers. Developed practical water-reduction alternatives based on data collected, with feasibility considerations and operational trade-offs. Delivered actionable recommendations to leadership and set the implementation plan to guide their decisions.

Consulted the clinic regarding rebranding and marketing, visited their new facility to help them gain outreach to clients for their opening, contacted and connected AVSC with potential clients around the region, evaluated their market, consulted on the best digital marketing strategies for them, submitted progress reports and data

Evaluated and supported healthcare start-ups in health-tech, biotech, and surgical technology, conducted financial analysis and market research for innovative healthcare trends, participated in meetings with global companies to explore strategic partnerships

Conducted due diligence for start-ups and small businesses, attended investment readiness workshops and meetings with local entrepreneurial leaders

Created a socially responsible fashion brand made from locally sourced alpaca wool scarves with sustainable and ethical practices

Guided prospective students and families across campus

Conducted market research on the agility of businesses in the country, oversaw focus groups and interviews, including narrating interviews with refugees, analyzed marketing strategies for rebranding local businesses, conducted data analysis on the effect of COVID-19 on the country