ray giacopelli

About

SVP Research at AMC Networks ... Vice President, Research & Insights at BBC America | AMC Networks ... VP, Research & Insights at IFC at AMC Networks...

Country

united states

City

healdsburg

Industry

broadcast media

Skill

media research, television, research, advertising sales, entertainment, new media, digital media, forecasting, digital marketing, broadcast, strategy, video, media planning, marketing, program management, audience measurement, advertising, vod, video production, broadcast television, nielsen, integrated marketing, strategic partnerships, content strategy, marketing research, digital strategy, market research, broadcasting, programming

Experience

vice president programming research

nbcuniversal media, llc

2004-8 - 2005-6 · 11 mos

Headed up all Audience Research for USA Network and the Sci-Fi Channel just as NBCU acquired those entities. Worked closely with heads of Programming to help best position all daypart schedules.

vice president ad sales research comedy central

viacom

2002-5 - 2004-7 · 2 yrs 3 mos

Headed up all National Ad Sales Research for the Viacom entity. Worked closely with Planning to help steward commercial inventory. Commissioned and presented a well-received study on The Advantages of Advertising in Edgy Programming.

research analyst at cbn cable channel

family channel the

1985-9 - 1986-10 · 1 yr 2 mos

CBN Cable, now The Family Channel Gathered and tracked Nielsen and MRI information for National Ad Sales. Wrote promotional Sales/Marketing pieces.

story analyst - production and research assistant

warner bros. pictures

1980-4 - 1985-6 · 5 yrs 3 mos

Analyzed screenplays and manuscripts for production suitability, Discovered the source material for what eventually became the Stanley Kubrick feature 'Full Metal Jacket.'

senior vice president research usa and scifi and trio

usa networks

1986-10 - 2002-2 · 15 yrs 5 mos

Headed all aspects of Research for all USA Cable networks (USA, SCI FI, TRIO, NWI), Presented USAi Corporate with observations and updates on changing television landscape for strategic purposes. Lead all Acquisition and Scheduling research analyses for Programming, including all network Primary Research, including survey design. Developed original Marketing/Sales/Affiliate Relations tools for Sci-Fi Channel launch. Worked with Marketing and our agencies to assess media-buy strategies, and negotiated the barter of on-air promo time. Worked closely with Investor Relations and spoke directly with the press in effort to best position USA Networks.

vice president programming strategy and forecasting

amc networks

2006-6 - 2016-11 · 10 yrs 6 mos

Broad media background with expertise in Television Programming and Audience Research. Currently responsible for all program and daypart audience estimates for all AMC Networks (AMC, WEtv, IFC, Sundance and BBC-America). These estimates are used by all departments ... Programming, Finance, Marketing, On-Air Promotions, and Sales/Planning. Also assess potential audience for programs our networks are developing or considering acquiring. Forecasting VOD and TVE viewership has been recently added to responsibilities. Previously, SVP Research at USA Networks & Sci-Fi Channel after starting in Script Development at Warner Bros. Pictures.