Raxit Kagalwala

As the Vice President of Solutions Architecture, I lead the implementation of ProRata's cutting-edge AI services for our publisher partners. Working strategically with executive and technical leaders in the client organization to design and deliver innovative solutions that drive business transformation and growth. Partnering with internal stakeholders to drive product innovation, with a strong focus on client satisfaction and operational excellence, Hiring Software Development Engineer, Technical Account Manager, Technical Program Manager roles.

Responsible for Brand Experience and Excellence, for Selling Partners selling in Amazon stores. Led product management and engineering for capabilities focused on helping brand owners succeed on Amazon. Product portfolio includes Amazon Vine (for Selling Partners to obtain unbiased reviews when launching new products), Manage Your Experiments (self-service A/B experimentation capability for Selling Partners to test their listings) and Brand Tailored Promotions (ability for brands to reach their customers on Amazon through targeted promotions).

Sabbatical

Led initiatives to improve experience, drive Selling Partner satisfaction, improve quality of listings in the Amazon catalog and manage seller qualification for Listing Tools used by Selling Partners in Amazon stores.

Responsible for site management of the Seattle area office, with 300+ employees with focus on initiatives to improve the environment for employees in the local office.

- Led the product management team for eBay's digital marketing systems across Paid Search, Paid Social and Affiliate marketing systems. Accountable for improvements in the marketing platform that drive $1B+ growth in merchandise sold with $100M+ in marketing spend - Led team of 70+ engineers and product managers from Nov 2015 through Apr 2016 responsible for eBay’s paid marketing and CRM (email marketing) systems. Drove vision of building a unified large scale, automated, multi-channel marketing platform that leverages shared capabilities across different forms of marketing.

- Led Product Management for eBay’s paid search and affiliate efforts, including development and experimentation for Paid Search bidding models. - Partnered with analytics team to design and run large scale experiments for true incremental lift measurements as opposed to traditional click to conversion measurements for paid search and affiliate marketing.

- Led team of PMs responsible for campaign management and editorial capabilities of adCenter - Delivered capabilities to enable successful migration of advertiser campaigns from Yahoo! paid search system to Microsoft adCenter, - Delivered enhancements to address top customer issues identified through satisfaction surveys, leading to YoY improvement in customer satisfaction scores - Launched the foundation for emerging ad formats (rich ads) in Search

- Led the adCenter India team of 70 Developers, PM and Quality Assurance responsible for development of Contextual Ads delivery, Editorial Verification and Relevance Diagnostic tools. - Led planning effort for the global rollout of adCenter on behalf of Microsoft, owning the relationship with Yahoo! for migration of Yahoo! search to Microsoft's paid search advertising platform.

- Led team of 50-75 employees, directly responsible for setting product vision, strategy, program management and tier 4 support for adCenter. - Led successful transformation of the organization through its explosive growth phase from an early startup mode to a scalable and mature entity. - Provided leadership across all aspects of the system including the campaign management, APIs, ad delivery, ranking, analytics and billing and financial systems

- One of the key founding members of the team that developed adCenter, Microsoft’s online ads platform for Paid Search. - Co-authored the adCenter vision paper for an advertising platform to allow multiple forms of online ads, such as search, display and mobile. - Successfully delivered first beta release within 18 months of start of project, followed by launches in SG, FR, UK and US over 4 years, with 100,000+ customer accounts and $1MM+ in daily revenue. - Grew the organization from a few Program Managers (PMs) to a team of 50+ PMs, driving product development across 300+ developers worldwide.

Responsible for development of Business Intelligence systems for use by decision makers across MSN: - Web analytics systems that process 5+ billion rows of data each day, covering 1B+ page views and over 100M+ unique users - Ad reporting system for Display, Paid Search and Email Marketing, covering 2B+ ad impressions each day - Represented Microsoft at the Interactive Advertising Bureau (IAB) for standardization of ad impression measurement.

Revenue Science (formely digiMine) is provides web analytics, data warehousing and data mining as a service: - Owned the technical relationship for customer accounts. Responsibilities included working with sales team in pre-sales engagements, understanding customer requirements and implementing the solution.

Windows Management Instrumentation (WMI) is a part of the management infrastructure of the Windows operating system. A WMI schema provides an object-oriented information model for systems or applications to be managed in the Windows operating system: - Designed and provide consultation to partner teams for development of schema for management of Microsoft SQL Server, Windows OS and Exchange.

Worked on ESCA Energy Management System (EMS) for real-time control of generation and transmission systems.