Rawad Bou Hadir

· Drove incremental revenue by onboarding new advertisers for Twitter in the EMEA region, with a focus on MENA. Exceeded quarterly targets consistently by 26% - influencing $900k revenue per quarter and activating 140 new advertisers. · Build relationships with clients and pitch ads products using a consultative sales approach. Oman Insurance being one where we leveraged two Twitter Takeover trends (Twitter premium product) in different markets to announce their rebranding · Optimizing advertisers’ campaign and sharing best practices for advertisers to get best ROI, as well as cross-selling and upselling Twitter products where fit to enhance performance. · Identifying potential high spenders on Twitter, Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns. · Provided primary customer support to internal and external customers. · Collaborate with cross-functional teams to create material and marketing campaigns to activate, intrigue, or reactivate advertisers. · Used company troubleshooting resolution tree to evaluate technical problems and find appropriate solutions.

Used consultative sales techniques to pinpoint customers' advertising needs and building strategies to help exceed KPIs. · Created and presented media and advertising packages to prospective customers. · Managed, coached and developed direct reports. · Winning multiple movie clients like Disney, Marvel and Orient Films, while maintaining strong relationship with existing clients · Creating multiple strategies, most notably movie marketing strategy in KSA for "Waafet Reggaala" and breaking Box Office records post pandemic. and acquiring 30% budget increase on all future releases · Analyzed and reported digital campaign performance with focus on program optimization. · Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. · Maintained meticulous client records with Neosys to promote accurate invoicing and account continuity.

Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans. · Plan, Set up and Report on all movie releases campaigns acquiring great track record of success. · Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements. Most notably with Star Wars exceeding expectation for the Franchise in the MENA region · Confer with clients to provide marketing or technical advice · Directed high-value marketing program with consistent adherence to deadlines and budget constraints. · Managed digital projects from initial concept through final implementation and live monitoring. · Train and direct workers engaged in developing and producing advertisements. · Created social media content with innovative brand messaging to support new product launches.

Content Creation Monitoring Moderation

-Booking and Placing ads -Hold relationship with clients and media buying unit -In house sales rep of classified ads -Handling revenue from classified ads

After finishing my freshman courses, i majored in Advertising and marketing to hold a constant place in the Dean's Honor list for Academic Excellence recognition all through out my years at NDU, graduating top off my class with high distinction and a CGPA of 3.58, i was a member and club Coordinator of the IAA Advertising club NDU and now am an Alumni Advisor of the club,