Rauf Bakhshiev

WHAT I DID! I led projects at a creative marketing agency working in various fields: healthcare, beauty, automotive, restaurants, fitness, bathhouses and saunas, edtech, alcohol, and many others. The agency specializes in promoting small and medium-sized businesses on social media and generating leads through various traffic attraction channels. MY ROLE IN THE TEAM INCLUDED THREE MAIN DIRECTIONS - development and implementation of content strategies for agency projects. - development and implementation of lead generation strategies for agency projects. - effective management of the team to perform marketing tasks and optimize internal business processes. RESPONSIBILITIES - quantitative and qualitative research methods (survey, A/B test, telephone interviews, etc.); - development of CJM and conducting custdev; - working on brand positioning; - building auto funnels and forecasting the results of advertising campaigns; - budget planning; - monitoring and control of the number of leads and their conversion rate; - recruitment, training, and adaptation of employees; - setting tasks, task decomposition, acceptance of results; - control of task completion by the deadline; - control of project efficiency; - development of internal working processes of the company (regulations, templates of commercial proposals, client briefs, cases); - building loyal relationships with the client team (LP and VP of Relationships); - interaction with clients in content creation; - creation of UGC content mechanics; - development and testing of product and marketing hypotheses.

ACHIEVEMENTS - leads: 15088 - target consultations: 603 - cost per consultation: $543 - partners attracted: 14 - products launched: 21 - minimum deal size: $89K - gross revenue from the activities of attracted partners: $1.58 million. RESPONSIBILITIES - launched advertising campaigns on Facebook and Google platforms to attract partners; - analyzed the target audience, segmented based on analysis, and outlined socio-demographic characteristics; - developed specifications for creatives/landing pages; - independently developed photo/video creatives; - developed funnel structures, followed by independent implementation; - conducted A/B testing of different versions of ads, audiences, or landing pages; - tested new traffic sources; - hired freelance professionals; - prepared regular reports on the campaign results for management

ACHIEVEMENTS - achieved a 93% client retention rate, the highest within the company; - successfully transitioned the team to a hybrid working model, increasing productivity and reducing payroll expenses by 60%. RESPONSIBILITIES - developed strategies for launching advertising campaigns on Facebook to achieve client acquisition and revenue goals; - managed and led a team of 15 professionals, overseeing the execution of advertising campaigns; - conducted competitor and audience analysis to identify key opportunities and improve campaign targeting; - designed concepts for advertising creatives and landing pages in collaboration with the design team; - evaluated and monitored the performance of team campaigns, ensuring effectiveness and alignment with KPIs; - maintained consistent communication with clients, ensuring alignment with their expectations and providing updates on campaign progress.

ACHIEVEMENTS - delivered 1,200+ qualified leads for healthcare, beauty, and fitness clients; RESPONSIBILITIES - planned, launched, and optimized Facebook ad campaigns for industries such as healthcare, beauty salons, restaurants, fitness, and auto services, focusing on lead generation.; - developed concepts for ad creatives and landing pages in collaboration with designers; -A/B tests; - delivered detailed performance reports to stakeholders.

Specialized in E-commerce strategies with a focus on Digital Marketing and analytics. Conducted a research project on consumer behavior in online shopping