Rauf Ahmed

Hanco Automotive August 2013 to Current Regional Operations Manager - Rental & Lease & Limousine - Yanbu Yanbu, Saudi Arabia Overseeing operations in the Yanbu Region, encompassing 9 outlets and 24 rental outlets • Streamlined processes, optimizing workforce, and enhancing outlet operations • Achieved an impressive 80% improvement in fleet utilization and a 20% increase in revenues from 10+ non-performing outlets • Managed a lease fleet of 2,000 vehicles via three support office. • Supervised five Key Account Executives (KAEs) for Sales and After Sales to ensure the fulfillment of complete lease contract obligations and payment collections • Handled additional responsibilities, including designing rental rates and contracts, managed Request for Proposals (RFP) and Request for Quotations (RFQ) • Led a team of four agents in Hanco Customer Care, overseeing reservations and addressing customer inquiries • Headed a Fleet Audit Team responsible for implementing fleet control and vehicle tracking systems, conducting site fleet audits to ensure optimal performance

• Collaborated with an outlet team of sales professionals to boost business from existing customers • Managed all after-sales activities for Rental & Lease in the outlet • Ensured the timely delivery and receipt of customer vehicles, along with proper documentation • Implemented and enforced strict adherence to fleet control procedures by Lease coordinators and the team • Ensured timely execution of repair and maintenance activities • Coordinated with the Contracts department to ensure timely updates in the system for both delivered and received vehicles • Facilitated the delivery of month-end invoices through Key Account Executives (KAEs) and actively followed up for timely collection • Established strong relationships with key clients, addressing their concerns promptly and ensuring high customer satisfaction • Successfully negotiated contract renewals with major clients, securing long-term partnerships and increasing revenue streams

▪ Fostered cross-functional collaboration between operations, lease, limo, and support teams to drive operational efficiency. ▪ Spearheaded initiatives to streamline issue resolution processes, enhancing responsiveness and effectiveness. ▪ Collaborated with Strategic Business Units (SBUs) to design robust Standard Operating Procedures (SOPs) that standardize best practices. ▪ Compiled and presented comprehensive reports on utilization, overdue issues, and revenue to inform data-driven strategies. ▪ Conducted in-depth market research for competitor analysis to identify trends and opportunities. ▪ Directed digital marketing campaigns and managed social media presence to boost brand visibility. ▪ Facilitated workshops to foster interdepartmental collaboration, strengthening teamwork and communication. ▪ Led the integration of CRM software and ticketing systems to optimize workflows and enhance operational productivity.

• Conducted periodic performance support analysis to provide valuable insights to leadership and business teams. • Took on additional responsibilities such as designing Standard Operating Procedures (SOPs) in collaboration with Strategic Business Units (SBUs). • Prepared reports on utilization, overdue issues, and revenue to support data-driven decision-making. • Conducted market research to gather insights into rates and offerings of competitors. • Managed digital marketing efforts and oversaw the management of social media accounts. • Led cross-departmental workshops and training sessions to enhance interdepartmental collaboration and communication, fostering a more cohesive and efficient work environment • Spearheaded the integration of advanced technologies, such as customer relationship management (CRM) software and automated ticketing systems, to optimize workflow processes and enhance overall operational efficiency