Rashmi Varma

Account Supervisor @ Ogilvy Canada

About

I began my professional journey in Digital Marketing at a time when I didn't even have a Facebook account. While I can't claim satisfaction with my current position because there's always more to learn, I'm genuinely excited about the ever-evolving nature of this medium. Handling demanding clients comes naturally to me, as I thrive on understanding their needs and delivering beyond expectations. Collaboration is key for me—I find immense satisfaction in working closely with my team, growing together, and achieving collective goals. Embracing tight deadlines is something I take in stride, and I pride myself on my ability to perform under pressure. In essence, I strive to exceed the confines of job descriptions, constantly seeking opportunities to innovate and add value. My overarching goal in life is to infuse meaning into everything I do, with the hope of making a meaningful contribution to the world.

Country

Canada

City

Toronto

Industry

Marketing & Advertising

Skill

Presentations, Negotiation, Web Content Writing, Soft Skills, Online Advertising, Writing, Organization Skills, Customer Experience, Google Analytics, Communication, Customer Satisfaction, Attention to Detail, Social Media Strategy, Media Optimization, Marketing Strategy, Client Services, Email Strategy, Social Media Marketing, Business Development, Budget Negotiation

Experience

Account Supervisor

Ogilvy Canada

2024-10 - Present · 2 yrs

Toronto, Ontario, Canada

Account Director

Ogilvy

2021-4 - 2024-3 · 3 yrs

India

As a strategic advisor to a diverse team of over 15 experts, I've had the privilege of managing annual budgets across 5 accounts totaling USD 39.4M. In this capacity, I've led digital and integrated campaigns for the beauty brand Livon, resulting in 5 nominations and 2 awards within a 2-year period. Guiding a talented team, I've been instrumental in planning, implementing, managing, and monitoring brand Social Media strategies. By deeply understanding business perspectives, I consistently deliver campaigns that surpass the scope of work, ensuring impactful results.

Brand Experience Executive

DDB Mudra Group

2019-3 - 2021-4 · 2 yrs 2 mos

Mumbai Area, India

During my tenure, I spearheaded award-winning campaigns for Stayfree, propelling brand equity by 40% and reaching 1.7B users, garnering accolades at Cannes Lions, Spikes Asia, and more. I also coordinated film production, managed shoot days, and ensured client satisfaction. Additionally, I collaborated on website content for Kwality Walls and expertly managed data for key FMCG accounts.

Senior Account Executive

SoCheers

2017-4 - 2019-2 · 1 yr 11 mos

Mumbai Area, India

I spearheaded media promotion initiatives, leveraging paid campaign ads and conducting rigorous AB testing and data analysis using Meta Business Suite, Google Analytics, and YouTube Studio. Additionally, I collaborated closely with internal teams to develop SEM campaigns, ensuring meticulous oversight of digital assets and ad copy, alongside budget tracking and optimization based on data insights. My proficiency in data analysis allowed me to derive insights from key performance indicators and guide future brand strategies. I managed key accounts across hospitality, beauty, and entertainment sectors, including Westin Kolkata Rajarhat, Renaissance Mumbai Convention Centre, Eyetex, and Saaibaba Telefilms.

Account Executive

Kinnect

2016-6 - 2017-2 · 9 mos

I led comprehensive social media campaigns across various platforms including Facebook, Instagram, YouTube, Snapchat, and WhatsApp, integrating on-ground activations for a seamless omnichannel experience. Additionally, I managed online community engagement, responding to user queries and comments while collaborating with PR teams. Through effective team coordination, I ensured alignment with the latest social media trends and technology, producing high-quality content for key entertainment accounts like StarGold, Zee TV, and Movies OK.