Rashmi Khotlande
Business Journalist @ YourStory Media
About
Business journalist at YourStory covering the stories behind India's startup ecosystem. I interview founders and report on innovation across AI, fintech, emerging tech, and D2C, spotlighting the people and ideas redefining entrepreneurship in India.
India
Bengaluru
Media Production
Publicity, Online Content Creation, English, Time Management, Target Audience, Marketing Campaigns, Attention to Detail, Communication, Social Marketing Fulfillment, Branding & Identity, Web Content Writing, Canva, Team Coordination, Creative Content Creation, Event Management, Creative Writing, Sales, Photography, Video Editing, Creative Content Production
Experience

Associate Editor
Managed daily sports editorial operations across MLB, Tennis, and Boxing, editing 15-20 stories a day and managing a team of writers. Focused on maintaining editorial quality while coaching writers on SEO, storytelling, and deadlines. Worked with content strategy to keep coverage engaging without compromising credibility.

Content Manager
Bengaluru, Karnataka, India
Built Instagram from the ground up, adding 4,000+ followers in 6 months through storytelling and community engagement. Created campaigns that aligned with the mission, including a Pride Month showcase that elevated trans artists and led to job opportunities. Designed visuals, promoted events and exhibitions, and kept the community engaged through active interaction.

Static Content Writer
Bangalore Urban, Karnataka, India
Wrote 70+ monthly features on pop culture, from trending topics to celebrity stories. Tracked viral moments across YouTube, Reddit, and Instagram to create timely, engaging content that captured what audiences were talking about.

Content Manager
Bangalore Urban, Karnataka, India
I created Visual Content, designing graphics and crafting videos for Str8bat's marketing campaigns, enhancing brand visibility. On-Ground Marketing: Conducted cricket-related street interviews and executed campaigns at Str8bat pop-up events, boosting customer engagement.
Rashmi Khotlande's Contact Information
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