Rashmi Alpana

Rashmi Alpana

SEO Manager @ Trek Bicycle

About

Hi there, Greetings! Are you confused by the intricate world of search engine optimisation? Well, hello, Rashmi, this side, your SEO Specialist, ready to boost your online visibility! I connect search intent with smart content and clean site architecture — so Google loves your site and users do too." sounds good? Let's connect. With a passion for data-driven SEO, I specialize in keyword research, content optimization, and technical SEO. If it involves crawling, indexing, ranking, or converting organic traffic — I’m the one behind the scenes making it work. Let's work together to elevate your brand's digital presence.

Country

India

City

Gurugram

Industry

Marketing & Advertising

Skill

Content Management Systems (CMS), Digital Marketing, Google Analytics, WordPress, SEO Audits, SEMrush, Google Search Console, On-Page SEO, Off-Page SEO, User Experience Writing, Brand Communication, Content Management, B2B Marketing, Campaigns, Grammar, Digital Copywriting, Engaging Content, Blogging, Marketing Copy, Time Management

Experience

Trek Bicycle

SEO Manager

Trek Bicycle

LinkedIn
2025-4 - Present · 1 yr 6 mos

Gurugram, Haryana, India

- Collaborated with copywriters and marketing teams to create SEO-aligned content, optimizing metadata, headings, and images for 95% content compliance, and a 40% engagement increase. - Introduced FAQs on major product landing pages (PLPs) to enhance search visibility and snippet opportunities. - Collaborated with the Yext platform to optimize local SEO for retail locations, improving discoverability and foot traffic. - Led local search optimization for Trek-owned retail stores, enhancing visibility in specific markets, and driving a 25% foot traffic uplift via Google Business Profile integrations

Industrybuying

SEO specialist

Industrybuying

LinkedIn
2023-3 - 2025-4 · 2 yrs 2 mos

Delhi, India

- Conducting comprehensive keyword research - Optimising seo tags & schema - Performing website audits, resolve site performance issues - Working closely with the content team to align blogs, web pages, and app descriptions with SEO and ASO objectives

Thrillophilia.com

Seo/Content Specialist

Thrillophilia.com

LinkedIn
2022-6 - 2023-2 · 9 mos

Jaipur, Rajasthan, India

- wrote SEO articles on national & international travel destination - Keyword Research - proofread and edited articles a/c to SEO - published website content - worked with international tourism boards for partnership program

Leaf Gift pvt ltd

Digital Marketing Executive

Leaf Gift pvt ltd

2020-1 - 2022-3 · 2 yrs 3 mos

- Keyword Research - Editing content according to SEO guidelines. - Monitor competitors' SEO strategies, identify gaps, and generate actionable insights. - Refreshing meta tags from time-to-time Analyzed audience behavior for gift personalization via Facebook Ads simulations, A/B testing creatives for occasions like birthdays and holidays to enhance CTR and reduce CPA.

Self Employed

Freelance Writer

Self Employed

LinkedIn
2019-10 - 2020-11 · 1 yr 2 mos
Power Grid Corporation of India Limited

Software Developer Internship

Power Grid Corporation of India Limited

LinkedIn
2018-8 - 2018-11 · 4 mos

Patna Area, India

Developed canteen bill generation software in VB as front end & Excel as backend. Successfully working on there as intern.

Education

Code in Place

Code in Place

LinkedIn

Computer Science

2021 - 2021

Apr 2021 - May 2021 5 Week Course in Python Programming issued by Stanford University, California, United States

Magadh Mahila College

Magadh Mahila College

LinkedIn

Computer Software and Media Applications

2016 - 2019 · 3 yrs

Rashmi Alpana's Contact Information

Email

******@***.com

Phone

(**) *** ****

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