Rashid Lubani

- Responsible for the marketing, sales, logistics and shipping to over 2.5 million tons of product (presently worth around 1.5 billion USD) worldwide, including China, India, Brazil, Southeast Asia, East Asia, USA, Australia, Africa, Europe and the Middle East. - Contributed to APC profits increases and minimized its costs, including shipping in big vessel sizes; have loaded and shipped the world’s largest fertilizer vessel to China; have maximized container shipments during the supply chain interruptions during COVID 19 lockdowns. - Created combination shipments with other companies. - Developed Trucking shipments to neighboring countries to overcome logistical constrains. - Maximized quality earning through innovating, developing, and selling new products to new and traditional markets, thus moving the sales from the low priced to the high priced markets. - Extensive negotiation and signing of international deals and contracts with customers worldwide. - Expanded APC's presence to 6 continents (after they were 3) and established long-term and sustainable setups and channels in the new markets. - Firsthand experience in planning, budgeting, and forecasting sales, revenues, costs, recruitment, shipping, and logistics. - Leading the Agricultural and Promotional activities of the Arab Potash Company. This is done through conducting local, regional and international agricultural conferences, seminars, training courses, workshops and field trials in collaboration with regional and International organizations and customers in Pakistan, Egypt, India, East Africa and Jordan. - Expanded APC presence of APC to 6 continents (after they were 3), and established long-term and sustainable setups and channels in the new markets. • Firsthand experience in planning, budgeting, and forecasting sales, revenues, costs, recruitment, shipping, and logistics.

• Responsible for planning and managing Potash sales worldwide (around 2.3 million tons’ worth approximately 640 million US Dollars), in accordance with the overall pricing and distribution strategies of the company. • Maintain a high level of coordination with Production and Technical departments by establishing a daily contact. • Coordinate with the Operations Dept. (Shipping, Documentation and Information) by reporting new developments on related matters. • Full event management involvement and supervision. • Monitoring Fertilizers’ statistics. • Observing and supervising all relevant details pertaining to the fulfillment of APC’s sales policies and the entire operations of the Sales Department locally and overseas. • Plans and budgets annual sales by area, customer and price return by complying with the general strategy of the company and historical position. • Coordinate and manages the Sales Managers and two overseas offices. • Update the VP Marketing and Sales about activities, plans and the market conditions by receiving reports from Sales Managers and company agents and by compiling daily, monthly and quarterly briefs. • Manage sales agency agreements and APC sales contracts by renewing or canceling them in coordination with VP Marketing and Sales. • Ensure company sales are in par with competitors in terms of price and services by monitoring the market activities and comparing them. • Generates leads and potential business opportunities as well as optimize current established ones, to guarantee company’s consistent growth. • Frequently travelling locally and internationally to meet, negotiate and successfully close company’s major sales contracts with key clients, customers, partners, distributors, and dealers. • Represent the company on the International arena in the best way and builds strong relations with customers by exchanging visits. • Maintain a high level of coordination with Production and Technical departments by establishing a daily contact.

- Several managerial positions in sales, marketing, logistics, and representation at overseas offices.