
rashi gupta
area business manager
About
A detail oriented, results driven individual. Working with an outcome based and critical customer-centric approach, 360 degree evaluation of processes and implementing Total Quality Management tools to improve the same, understanding of sales & distribution management, channel management, conducting market research, market/consumer behaviour as well as communication strategies are some of the specific skill sets I have acquired over the course of my career.
india
calcutta
pharmaceuticals
marketing, corporate communications, event management, team management, leadership, marketing communications, public relations, marketing strategy, social networking, microsoft excel, microsoft office, training, teamwork, marketing research, advertising, social media marketing, market research, blogging, media planning, content writing, start ups, social entrepreneurship
Experience

ugc innovation research project
delhi university
The project, 'Solid Waste Management' was carried out with the objective of reducing the amount of waste going into the landfills thereby increasing the lifespan by introducing alternatives. Also to do a socio-economic scan so that appropriate measures are taken for safai karamcharis for their betterment.

active member
leaders for tomorrow
Leaders for Tomorrow Foundation is a not for profit youth based NGO aimed at awakening the social consciousness of youth by encouraging them in volunteerism and personality development. We work in the campuses, conduct social development related events and training programmes to create true LEADERS FOR TOMORROW!

summer intern
xaxis
As an intern, I worked on the project "Xaxis Refit" which aimed at understanding customer perception and need in order to restore and align our expectations with theirs thus working on Business Development. The two month project enabled me to understand how Programmatic Landscape works and how Xaxis fits into GroupM system. I got an in-depth understanding of the functioning and implementation of Digital Campaigns that run programmatically and the logistics attached to it.

management trainee
piramal enterprises limited

vice president
enactus utrecht
Project Leader, Youth Employability Program (YEP): Project which aims at supporting both employment opportunity oriented workforce preparation as well as tiny and micro enterprise development that is specifically and clearly oriented to identified labor market requirements and opportunities. The curriculum and practical training modules are based on variable inputs from businesses, Corporate, NGOs and networks. o Commenced the project Youth Employability Project, a new economy livelihood promotion training program which is exclusively designed for vulnerable communities o Implemented and executed talent transfer cycle which led to the recruitment of 6 youth from NGO Deepalaya - Sahan: Helping the School Sahan manage their sales and handling marketing for the products made by specially challenged children there. - Project Chocolate: The scope and affordability of setting up a business of home made chocolates.

business analyst intern
namekart
Analysed heavy data with over 1 lakh entries selecting top 0.1% domains for alternative investment of the company - Processing of domain names and generating leads for the same.

area business manager
piramal enterprises limited

marketeer
* o Marketing of a social networking app called WeChat through social media, campaigns and networking. * o Facilitated maximum participation and involvement of youth in using the app WeChat * o Organized campaigns and promotional events in campus, thus maintaining the footfall of 1000 people to raise awareness about the app

marketing coordinator
shades of happiness
* An NGO that works on educating children living in slums and work towards their prosperity. * Marketing during the annual cultural event, RANG * o Raised sponsorships worth Rs. 75,000 for the annual cultural event, Rang * o Undertook on-ground and social media marketing, working with a team of 10 members

intern - corporate communications envoy
megarth
Megarth is a company which facilitates Social Leaders and Organizations to build a bond of purpose with the Society. Started a new project People And Purpose which was based on the idea that every person has a Purpose in their life and identifying that purpose is a prime aspect in life.

process associate
royal bank of scotland
Fraud & Chargeback Operations actively identify, investigate and prevent fraud activity while providing a comprehensive service to customers who have been the victims of fraud or those who have disputed transactions with Retailers. We have an ambition that we share across the whole bank – to be number one for customer service, trust and advocacy in each of our business areas by 2020 and our people are key to achieving this
Education
institute of management technology
delhi public school, dwarka
gitarattan jindal public school
vishwa bharati public school, dwarka
institute of management technology, ghaziabad
marketing
Activities and Societies: Student Affairs and Welfare Council
delhi public school
education
Activities and Societies: Basketball Team
english
Activities and Societies: Basketball team
chatrapati sahuji maharaj kanpur university, kanpur
mathematics
Activities and Societies: Matherena, Department Fest Core Team Member (2011) Couldron, The College Magazine
rashi gupta's Contact Information
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