Rasha Fawaz

NEON CONSULTANCY is a boutique marketing, branding, social media, production, and PR consultancy operating across KSA, UAE, and the GCC. We partner with premium and lifestyle brands to deliver end-to-end — from strategy and content creation to campaign execution and PR coordination. Built on high standards, fast turnaround, and a hands-on approach.

- Managing a large portfolio of social media, digital clients ranging from Beauty, hospitality, Luxury, fashion, such as Majed al Futtaim, Four Seasons Riyadh, SLS hotel Dubai, Nikki Beach hotel, Charlotte Tilbury, Chalhoub group, Nespresso, Robinsons Department stores. - Managing clients in Riyadh as well such as Four Seasons Riyadh by travelling back and forth to KSA and overseeing content shoot and on ground activations as well as social activations. - Supervising a team of junior executives by overseeing their work, motivating, coaching, and consistently providing feedback. - Coordinate with the team and delegating tasks to ensure timely fulfillment of work, KPI’s achieved, social content deliverables. - Conceptualizing and managing social content shoots with photographers, models to ensure content is in line with clients needs. - Working closely with influencers on shoots and on PR and social deliverables for different online campaigns. - Coordinating closely with the PR team to make sure that coverage is successfully achieved for clients and posted on social media. - Working daily on ensuring community management is responded to and managing crisis. - Drafting social calendars, strategies and tone of voice for clients. - Preparing competitors analysis and post analysis reports. - Working and strategizing on pitches to acquire new clients for the company. - Working closely on finances to achieve the right KPI's.

- Managing a large portfolio of clients on both platforms online and offline for a huge portfolio of clients: Hicart, Nike, Torabika, Nokia, Touch, Huggies, Canderel, Vape etc... - Leading on a huge portfolio of online and offline digital accounts. Managing their social media and buying. - Crafting media plans, and social media strategies, optimizing their SEO & SEM and the websites. - Preparing competitors analysis and post analysis reports. - Monitoring KPI to ensure they were achieved with requirements and budgets

- Part of the marketing and Communication Team. - In Charge of all the marketing artworks in all stores in the GCC (14 stores) - Making sure that social media pages are updated according to each market. - In charge of PR events within stores including influencers and media. - Making sure that all artworks are properly adapted for each market. - Coordinating with the mother brand in the US to ensure that all campaigns are live. - Coordinating with the buying and merchandising team to ensure all products are in store.