Rasha El-Ghoussaini

Board Member @ IAB MENA

About

Accomplished advertising and digital media professional with extensive experience in developing and managing brand communication and digital strategies that drive business growth.

Country

United Arab Emirates

City

Dubai

Industry

Marketing & Advertising

Skill

Press Releases, Brand Management, New Business Development, Public Relations, Advertising, Marketing Strategy, Digital Marketing, Marketing, Strategic Communications, Creative Strategy, Career Management, Personal Development, Business Development, Digital Strategy, Management, Marketing Communications, Social Media Marketing, Sales, Augmented Reality (AR), Social Media

Experience

Board Member

IAB MENA

2024-2 - Present · 2 yrs 8 mos

Dubai, United Arab Emirates

Representing Snap Inc.

Head of Agency and Business Development

Snap Inc.

2024-1 - Present · 2 yrs 9 mos

United Arab Emirates

Head of Industry - Luxury, Travel and Tech

Snap Inc.

2023-1 - 2024-1 · 1 yr 1 mo

Dubai, United Arab Emirates

Head of Industry - Luxury, Auto, Tech and Travel

Snap Inc.

2022-1 - 2023-1 · 1 yr 1 mo

United Arab Emirates

Head of Industry - Luxury, Tech, Auto, QSR, Entertainment and Fin. Services

Snap Inc.

2019-9 - 2022-1 · 2 yrs 5 mos

Dubai, United Arab Emirates

Managing a team that is in charge of driving key verticals: Luxury, Tech, Auto, QSR, Entertainment and Financial Services

Agency Lead, MENA

Snap Inc.

2017-5 - 2019-8 · 2 yrs 4 mos

Dubai, United Arab Emirates

Leading on big 6 agency partnerships and development

Group Communication Director

Leo Burnett

2006-10 - 2017-4 · 10 yrs 7 mos

Dubai

Diageo + African and Eastern (2007 till 2016) – working with a number of stakeholders to cover regional initiatives on flagship brands across all channels (Travel Retail, Domestic On-trade and Domestic Off-trade) Key Client Responsibilities: - Managing the annual scope of work - Leading and advising conflict resolution with clients - Negotiating contract renewal, retainer fees and agency resources structure - Weekly allocation and prioritization of resources - Supervising and guiding the team on project management to ensure prompt delivery to all stakeholders (Marketing, Innovation, Trade Marketing, and distributors) - Developing communication platforms and strategies for brand activations for Global Travel & Middle East (GTME) (from promotions and retail theatre to consumer engagement and digital initiatives) - Implementing global platforms in Travel Retail, on-trade and off-trade - Identifying business opportunities and growth drivers Kellogg’s (Oct 2012 till present) – working with both the Brand and Trade Marketing teams on flagship brands (Kellogg’s Corn Flakes, Special K and Coco Pops) Key Client Responsibilities: - Managing the annual scope of work - Weekly allocation and prioritization of resources - Supervising and guiding the team on project management to ensure prompt delivery - Developing communication strategies and Implementing global campaigns (ATL and Retail) Philip Morris Duty Free (Jan 2008 – June 2012) - working with a number of stakeholders to cover regional initiatives on priority brands in Travel Retail, ports, and border shops Milco and Oasis (Oct 2006 – Dec 2007) Managing the overall brand communication in the UAE for dairy products and juices DNATA (Oct 2006 – Dec 2007) Managing the overall brand communication in the UAE, KSA, and Kuwait

Account Executive

Dunes Graphic Design

2005-8 - 2006-10 · 1 yr 3 mos

Dubai

Exclusive Client: National Commercial Bank (NCB) Handling client’s projects on a daily basis from briefs to full delivery of projects.

Media Center Executive

Manning Selvage and Lee

2003-7 - 2005-1 · 1 yr 7 mos

Lebanon

Responsible for the media news center Leading brainstorm sessions and meeting with media representatives Drafting Press Releases and issuing to target media Clients: P&G, Cisco Systems, SGBL Holcim, IDM, Exotica, Almaza, Diageo, Booz Allen Hamilton, Kellogg's, Impex, Marina Towers