Raquel Pelegrin

Through my last period at YourGrocer I stepped back from day to day operations and moved into a more hands off, more analytical and strategic role focussed on the launch of other distribution centres and the coordination of all our teams to align with the company's goals. Main strategies: - Cost viability of launching a new distribution centre - Mentoring new operations leads - Coordinating website changes and product improvements with the tech team - Coordinating product changes with the customer support team - Product and customer research

Managing the fulfilment, logistics and customer support operations through a period of growth and Covid-19. During this period our internal focus was on improving efficiency to reduce fulfilment costs per order and scale operations to match increased customer demand through the Covid-19 pandemic. Main strategies: - Hiring and managing a cross-functional team of 40, including customer support, delivery drivers and distribution centre staff. - Reporting on profitability to the CEO - Coordinating website and product improvement with the tech team - Optimising deliveries made per hour to reduce associated costs. - Improving internal operations to reduce fulfilment costs per order. - Managing quality control to meet expected SLAs.

Key responsibilities included growing and managing our independent shop network across Melbourne and coordinating changes and improvements with the Operations and Tech teams. Main strategies: - Refining our product offering by understanding what our customers jobs to be done are. - Establishing and managing new business partnerships to increase our range of products from 5,000 to over 50,000.

Key responsibilities included growing our customer base and add value across customers acquisition, product, operations and any other areas of importance. Main strategies: - Driving customer growth through geographic expansion —growing our reach from 50 postcodes to 150 across metro Melbourne within the 1st year. - Driving customer growth through marketing strategies, mostly managed offline and online marketing strategies such as direct sales, Above the Line ( ATL†) advertising and digital advertising.

Shopwings was an online grocery service that delivered within an hour to your doorstep. As the Melbourne city manager for the company my role covers marketing, operations and HR. Responsibilities included: - Recruiting and managing a team of 20+ promoters. - Planning, executing and measuring the impact of offline marketing campaigns including street promotions, letter box drops and partnerships. - Negotiating and coordinating with marketing collateral suppliers. - Business development with potential new grocery partners. - Liaising with senior management to track performance against business goals

Events and entertainment promoter generating leads and interest for the brand with flyers, sign ups, local events and stalls.

In-house offline marketing manager: flyer distribution & letter box drops for Melbourne based Rocket Internet ventures including ShopWings, Helpling & Suppertime. Responsibilities included: - Marketing partnerships and collaborations - Team management: recruiting, rostering, tracking & reporting of promoting team - Location analysis and strategy - Potential events & partnerships research - Performance reporting based on data analysis and field research. - Manage inventory of marketing collateral