Raphaelle Oriol, PMP

Making cool stuff; 9 TVCs produced in 6 months 💪

Dedicated Brand Manager spearheading high-priority campaigns supporting Apple TV app, TV+, Sports and Music. Developed newsworthy go-to-market campaigns and assets for MLS Season Pass and Lionel Messi's ambassadorship that doubled MLS Season Pass subscriptions to 2M within two months. Directed creative production of 1,000+ monthly static and motion assets for organic, paid media and partnership campaigns from briefing to final delivery, facilitating complicated processes (e.g. talent clearances, legal compliance and localization) and relationships between key stakeholders, ensuring project success.

Executed launch of company's highest-valued, $6M apparel collection, conducting all aspects of marketing plans and execution for experiential events, paid media assets, O&O channel content, and product marketing. Established standardized processes throughout organization and with external vendors, resulting in streamlined workflows, improved company-wide collaboration and increased productivity. Effectively managed two teams simultaneously: brand design studio and marketing department of five verticals (apparel, partnerships, esports, entertainment, and social media), collaborating with cross-functional stakeholders to protect timely completion of deliverables from product development through launch. Proactively identified and resolved roadblocks through progress and risk reporting by efficiently teaming with key stakeholders and implementing reports regularly to leadership.

Launched the Call of Duty League, a $325M+ esports product within a remarkable 5-month time frame by fostering synergies between cross-functional teams from two business units and deploying integrated marketing campaigns to raise brand awareness for the league. Developed and executed the marketing roadmap for a 10-month calendar of live broadcasts and in-person events, masterfully choreographing overlapping campaigns and obtaining product and marketing executive approvals. Delivered attention-grabbing marketing creative across O&O channels (social, CRM, web, and mobile), paid/earned media, PR and on-platform, surpassing ambitious sales, viewership, and acquisition targets. Orchestrated development and execution of robust digital content programs, including livestreams, broadcasts, Video on Demand (VOD) with renowned influencer and celebrity talent integrations to maintain a substantial programming pipeline at the height of the COVID-19 pandemic. Owned external agency and vendor relationships. Negotiated constrained timelines and budgets to secure favorable terms for video, digital, and animated asset productions.

Achieved over $10M in multichannel marketing programs for top-tier brands such as Lexus, encompassing broadcast, print, digital, social, and experiential integrated campaigns. Managed workflow between creative, design, and production teams throughout project lifecycle, preserving flawless execution and delivery of exceptional creative work. Collaborated closely with account, media, and strategic planning teams to surpass campaign performance benchmarks and exceed client expectations. Demonstrated skill and multifaceted capacity as both Project Manager and Brand Manager for Jack Daniel's LGBT marketing programs. Doubled client investment to $300K, increasing program's reach and delivering acclaimed Pride Month activations that earned industry awards.

Generated over $10.4M in revenue by overseeing custom branded content, involving various digital products such as custom videos, literary posts, innovative first-time products and turnkey solutions. Dedicated manager of content partnerships in automotive, retail, and QSR verticals, surpassing 70 million collective video views and multiple repeat brand partnerships. Efficiently managed up to 20 simultaneous projects for brands such as Hyundai, Subaru, GAP, Home Depot, Pizza Hut, Wendy's, and Amazon, ensuring seamless execution of branded deliverables. Coordinated each program from briefing and pitching to delivery and postmortems, accomplishing campaign strategy, budget savings, and timely deliveries. Cultivated strong relationships with external and internal stakeholders, ensuring alignment and balance of competing interests and priorities. Empowered team of two project coordinators, guiding their professional development that led to promotions.

Contributed​ ​to​ ​successful​ ​execution​ ​of​ ​over​ ​$47​ ​million​ ​in​ ​international​ ​and​ ​domestic​ ​experiential marketing​ ​campaigns​ ​for​ ​brands​ ​such​ ​as​ ​Toyota,​ ​Infiniti,​ ​Nissan,​ ​Sage​ ​and​ ​Cisco. Ensured​ ​the​ ​profitability​ ​and​ ​growth​ ​of​ ​accounts​ ​through​ ​budget​ ​tracking,​ ​incremental​ ​sales​ ​and proposal​ ​preparation. Developed​ ​and​ ​maintained​ ​core​ ​client​ ​relationships​ ​by​ ​leading​ ​and​ ​organizing​ ​internal​ ​and​ ​external stakeholder​ ​meetings,​ ​creative​ ​reviews,​ ​project​ ​status​ ​meetings​ ​and​ ​debriefs. Project​ ​managed​ ​external​ ​partners​ ​and​ ​internal​ ​teams​ ​involved​ ​in​ ​production,​ ​creative,​ ​strategy​ ​and digital​ ​content​ ​to​ ​ensure​ ​timely​ ​and​ ​quality​ ​deliverables.

Serviced​ ​Toyota​ ​account​ ​for​ ​Hispanic​ ​market​ ​broadcast​ ​and​ ​digital​ ​campaigns. Organized​ ​and​ ​presented​ ​competitive​ ​analyses​ ​and​ ​sales​ ​reports​ ​to​ ​optimize​ ​performance.

Studied Media, Culture, and Communications. My Fields of study were Social Interaction and Persuasion and Politics.