
raphaela hicaro
About
8+ years of managing highly productive and successful teams. Dedicated leader with a strong and diverse background in project and account management.
united states
richmond
marketing and advertising
project management, cross functional team leadership, leadership, direct mail, direct marketing, email marketing, management, marketing communications, account management, team management, program management, business process improvement, process management
Experience

account manager
royall & company
* Managed relationships with clients such as Duke University, Columbia University, and Babson College * Consulted with the client on data requirements, creative direction, and proposals * Promoted various solutions and strategies to increase college enrollment

senior project manager
royall & company
* Analyzed team assignments and adjusted resources based on needs * Coordinated up to 100 different projects simultaneously across 10+ clients * Trained other Project Managers on business processes

project manager
royall & company
* Developed project and client schedules to ensure timely execution * Communicated deliverables to external print vendors and mail shops. Verified accuracy of all client-approved copy and art. * Managed workflow with Account Managers and creative team – Web Designers, Copywriters, and Art Directors.

senior account manager
royall & company
* Worked closely with high-level Admission Directors on a day-to-day basis to communicate project status and relay any concerns to the team * Performed on-site workshops to present results and discuss potential enhancements * Oversaw delivery of numerous online programs from start to finish while coordinating with the internal Project Manager * Trained Account Managers on new processes and systems

project manager
the martin agency
Coordinated print and direct-mail advertising campaigns for several clients, including Sprint and FMC.

quality services supervisor
royall & company
* Supervised Quality Control (QC) and Proofreader teams of 10-20 team members * Interviewed and hired candidates for constantly changing resource needs * Managed 1500+ online programs per year to ensure functionality and Royall standards were followed * Collaborated with all internal departments to improve processes and deliver programs that meet client expectations * Delivered thorough status reports to management, anticipated road-blocks, and planned for a smoother execution * Created a highly productive team through strong leadership, motivation, and time management * Performed yearly reviews, set employee goals, and made decisions on salary adjustments
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