Raphael Pecorare

Clients: Lactalis and Inter&Co Lead integrated brand and media strategies for Banco Inter and Lactalis. Led Banco Inter's first large-scale awareness planning and execution cycle, contributing to consecutive quarters of record financial performance and client acquisition. Built and implemented reporting and operational processes that increased agility and accuracy in Lactalis' global financial and KPI reporting.

Led Justos' first large-scale awareness and consideration campaign, acting as Media Manager. Designed and executed a brand acceleration strategy through a media-for-equity and cash investment model, delivering 4.2x higher reach than planned, positive brand lift and growth in branded search. Built dashboards and recurring performance reports, connecting awareness metrics to lower-funnel and business indicators.

Marketing Dept. | Branding & Content - Media Team Part of QuintoAndar's internal media team, contributing to the company's brand media strategy and its first and second Big Brother Brasil sponsorships. Drove record levels of direct traffic, branded search, pageviews and leads through large-scale awareness initiatives integrated with business analysis. Delivered major campaigns under strict budget constraints, securing high commercial discounts, while overseeing media budget governance and later expanding ownership to manage the entire Brand team's budget across Branding, Social, CMI and B2B.

Client: Santander Expanded my role from campaign execution to strategic planning, working on major brand initiatives. Managed campaign performance through optimizations, reporting and client presentations, while managing multi-million BRL media budgets across TV Globo, Digital and large-scale OOH investments. Also began supervising junior team members, supporting account scalability and operational excellence.

Client: Santander Supported the execution of large-scale offline and online media campaigns, working directly with vendors and media platforms. Contributed to a multimillion Black Friday awareness campaign by executing multiple media channels while supporting financial controls.

Client: Confederação Nacional da Indústria (CNI) Supported end-to-end project management activities across multidisciplinary teams, assisting with invoicing and financial process coordination while building strong operational expertise. Collaborated with C-level stakeholders on strategic projects, contributing to the successful delivery of key initiatives.