raphael hanoh

executive trade marketing manager

Country

brazil

City

sao paulo

Industry

consumer goods

Skill

business planning, marketing, marketing strategy, negotiation, merchandising, trade marketing, fmcg, competitive analysis, leadership, forecasting, sales management, generalist, sales, private equity, finance, strategic planning, sales operations, strategy execution, sales execution, financial markets, financial analysis, planejamento empresarial, marketing comercial, bens de grande consumo, planejamento de mercado, microsoft office

Experience

co founder

a2b the learning by doing platform

2017-2 - Present · 9 yrs 8 mos

senior management trainee

unilever

2010-1 - 2012-12 · 3 yrs

executive trade marketing manager

nestlé

2020-9 - Present · 6 yrs 1 mo

senior customer marketing group manager and gerente de grupo senior - hair care, deodorant and sun care

l'oréal

2015-3 - 2016-12 · 1 yr 10 mos

senior regional sales manager

2017-6 - 2018-3 · 10 mos

consultant

michael page

2009-11 - 2009-12 · 2 mos

head of trade marketing, pricing and merchandising

grupo boticário

2018-3 - Present · 8 yrs 7 mos

national trade marketing manager

unilever

2010-1 - 2013-6 · 3 yrs 6 mos

* Channel Development Manager – Drug Chain & Perfumary – Unilever Brazil (SP) * Manager in charge of all promotional calendar and stratgic plans for top customers nationalwide – Joint Business Plans, Commercial Packs and Category Management (CatMan). * Project leader of several projects of innovation and execution for Drugstore channel * Commercial planning and international reports of sales results, POS execution, Post-Mortem of local projects and finance/budget position

relationship officer

banco safra

2008-8 - 2009-10 · 1 yr 3 mos

* Gestã * o e elaboraç * atilde * o de carteira de investimentos de acordo com o perfil do cliente * Captaç * atilde * o e gestã * o de recursos de clientes emergentes (0,5MM até * 2MM) * Suporte Operacional à * Gerê * ncia Sê * nior

national in store planning and performance manager

l'oréal

2013-7 - 2015-3 · 1 yr 9 mos

* Manager in charge to establish a new performance culture, with bias on Sell-out KPIs and results oriented * Leadership and influence over 1.000 persons encompasses merchandisers, supervisors, 6 regional managers and 3 sênior analysts (direct management) * Create, implement and valuate the executions KPIs and actions plan * Planning, analyzing and allocating the merchandisers systematic * Traning +400 nationwide managers, supervisor and merchandisers on excellence of execution, marketing concepts and shopper behavior. * Budget compliance and reports to executive board