Ranjitha R.

I coach founders and MSMb (Micro, Small and Medium Sized Business) business owners who are skilled at their craft but feel stuck, overworked, or unable to scale profitably. My role is to help them move from effort-based growth to system-driven, predictable profitability. What I Do? - Diagnose businesses using the Business Score™ framework across Strategy, Culture, Operations, Revenue, and Execution. - Identify root causes limiting growth through a 50+ parameter business assessment. - Design a clear 12-month growth roadmap focused on revenue, profit, and reduced founder dependency. - Lead weekly accountability and execution sessions to ensure plans are implemented, not just discussed. - Support founders in decision-making, prioritization, and follow-through. - Optimize marketing, sales, pricing, and operational systems for predictable results. - Enable leaders to build accountable, high-performing teams that can operate independently. How I Work? - This is a 1:1 strategic partnership, not motivational coaching. - I work closely with founders through weekly sessions, monthly reviews, and quarterly strategy checkpoints to ensure consistent progress and measurable outcomes. Outcomes I Drive? - Clear business direction and execution discipline - Improved revenue and profit margins - Reduced chaos and people dependency - Stronger leadership and empowered teams Who This Is For? - Founders and business owners who are serious about scaling with clarity, commitment, and accountability—and are ready to take decisive action.

Impact Wave is a modular leadership partner for solopreneurs and MSMEs—specifically early-stage founders, bootstrapped startups, and growing service or product-based businesses that need C-suite expertise without the full-time overhead. I plug in where strategy, structure, or execution is missing, serving as a Fractional: • Chief Growth Officer (CGO) – Vision alignment, strategy, and roadmap building • Chief Marketing Officer (CMO) – Marketing systems that convert • Chief Operating Officer (COO) – Team structure and operational efficiency • Chief Administrative Officer (CAO) – Admin clarity, reporting, and internal systems • Chief Business Development Officer (CBDO) – Sales enablement and market expansion Key Contributions: • Created signature frameworks: Impact Wave Method™, C.O.R.E. Engine™, STABLE™ Method, B.A.S.E.™, and LAUNCHPAD™ - a structured approach to scaling businesses • Represented Global SaaS and sustainability brands entering the UAE market • Advised solopreneurs on transitioning from founder-led chaos to scalable operations • Developed personalized execution frameworks for growth-stage businesses

Green Ard is a sustainable gifting and eco-disposables company serving corporates, schools, and hotels across the UAE and GCC. As a Fractional CMO and CBDO, I lead the overall brand strategy, product visibility, and B2B growth—particularly for purpose-driven campaigns and gifting innovation. Key Contributions: • Created B2B lead generation systems and prospecting workflows • Defined campaign strategies tied to eco-days and corporate events • Built marketing and sales collateral, including digital promos, decks, and scripts • Supported content marketing across Instagram, LinkedIn, and WhatsApp • Helped expand regional visibility through investor and distributor partnerships

Mystic Arts is an emerging art brand focused on mixed media and custom storytelling-based art pieces for interior designers, hotels, and collectors. In my role, I support both visibility and backend system structuring. Key Contributions: • Developed marketing strategy and storytelling for brand positioning • Led client proposals, sales conversations, and deal closures • Set up internal systems for finance tracking and basic marketing automation • Brought in clients for commissioned art and brand collaborations

• Track business performance and set goals for the Chapter at BNI Rising Phoenix, Dubai, UAE. • Chair the Membership Committee to oversee important tasks and ensure smooth operations.

As The Secretary Treasurer - My role includes maintaining chapter finances, feature presentation rota, announcing the membership renewals and chairing the social media and events team.

Back to Nature was launched as a recycling-focused paper product business and grew into a manufacturing company producing kraft paper bags, compostable cups, and eco food containers. Though no longer active in daily operations, I remain the Founder and brand advisor. Key Contributions: • Launched and scaled the business from stock-and-sell to full-scale manufacturing • Led major sustainability projects including Expo 2020 Dubai and COP28 UAE • Successfully pitched to investors, secured funding, and transitioned into a self-sustained operation • Developed partnerships with export clients across the GCC

Veracity was an ELV system integration firm in the UAE, offering solutions in AV, surveillance, and networking. Key Contributions: • Managed end-to-end sales, procurement, and site execution • Built client/vendor networks across real estate and corporate sectors • Established SOPs for project delivery and customer handover

Worked in EPC oil & gas projects under ADNOC group, supporting QC documentation and site inspections. Key Contributions: • Maintained compliance with welding and piping ITPs • Coordinated with engineering and inspection teams for QA reporting • Contributed to successful audits and project completions

Provided presales support for AV systems including control rooms, auditoriums, and educational tech. Key Contributions: • Created BOQs, technical offers, and layout drawings for AV tenders • Supported the sales team with client demos and consultant coordination • Delivered customized solutions for government and institutional clients