Ranganathan Somanathan

Mentor start-up founders on their growth and market access, with specific focus on refining their Customer Value Proposition, Audience Personas, & Customer Decision Journey in addition to sharing insights on Media and Marketing landscape.

- Mentor Marketing Technology companies in the area of Media, Data, Content & Commerce to drive accelerated growth; - Consult Media Agencies, Marketers and Publishers to support their data & digital transformation ambitions; - Advice Venture Capitalists, Angel Investors & Family Offices on their MarTech Start Up investments; and - Consult industry bodies, regulators in the area of holistic audience measurement.

I led high-performance teams to unlock their full potential, delivering strong business outcomes. With strong client leadership and engagement, improved product and service delivery to strengthen relationships. With an authentic leadership presence, I created an environment of trust and collaboration across business units, living the 'Power-of-One' promise of the Groupe.

Fractional CMO & member of senior leadership team - focussed on brand redesign, performance marketing, mentoring and coaching.

As a Thinkfluencer, share my thoughts in the area of Media, Marketing, People Management and Leadership.

CEO - Singapore & Malaysia - Rebuilt the team across both markets to create a best in class Data Driven Digital Media Organization, - Improved year on year client satisfaction scores, grew revenue on the back of winning blue-chip local clients and innovative commercial solutions with media partners. - Enabled a strong Employee Value Proposition by creating a fun, learning and result oriented environment.

Drove growth and best practices across the region, including KPI setting of leadership across markets and ensuring business deliveries as per plans. As a key client stakeholder for P&G, Samsung, Mead Johnson, Visa and Citibank, ensured operational excellence, developed client specific joint business plans and strengthened media partnerships.

Built the digital and content team from scratch and integrated them with the core service offering within a rapid timeframe. Achieved top client satisfaction scores for P&G and Samsung, regionwide. As the President of Media Specialist Association & Chairman of Audit Bureau of Circulation, fostered collaboration between Advertisers, Agencies and Media partners to develop a strong talent pool and create measurement benchmarks for the industry.

Restructured the Japan media team for growth and product improvement. Accelerated business recovery, improved client satisfaction and employee engagement scores.

Consolidated and rationalized research vendor partnerships across the region. Developed and deployed a pioneer study, IntenTrack – that helped marketers improve the UX journey from Awareness to Intent to Action.

Restructured and rebuilt the team to deliver one of the fastest growth periods for the company in Indonesia. Nurtured relationships with key industry stakeholders that have lasted the test of time and valued to-date.

Developed a training program to upskill and transform traditional talent to embrace data analytics, digital and branded content. Led global research for Malaysia Airlines to inform international campaign development. Implemented the region’s first Television optimizer that improved team productivity and delivered operational excellence.