Randy Kemp

Committed to providing persuasion artistry for B2B software and IT marketing communications. SOFTWARE As a former software engineer, I worked for about 30 years for several software environments, like Motorola, Allstate, Discover Card and United Airlines. I worked in all areas of software engineering – software development, support, programming, project management, training, business analysis, website and database administration, technical writing and six-sigma (i.e. Motorola Mobility six-sigma black belt). MARKETING I was an independent contractor and owned my corporation for fourteen years. It gives a solid foundation for B2B marketing for IT consulting. I’m an AWAI trained (i.e direct response and B2B) copywriter and a HubSpot certified Inbound marketer. But five years working on direct response B2C, gives me insight into what really works, along with a more engaging and personal style. B2B There are many decision makers involved in the complex sales buying process. You need to find the different decision maker categories, along with a profile and demographics on them. They could vary, depending on the target industry or product being sold. It involves buying processes, marketing strategies, channels and such. Being a former corporate owner and independent contractor helps. WRITING I took many creative writing and literature courses, both at Aurora University and the College of DuPage. I’ve written creative pieces (i.e. novels, short stories, poetry, literary criticism, etc), graduate papers, direct response pieces, attended writer’s conferences and local writers groups. Good storytelling is essential for a good ad or marketing campaign. I have a graduate degree in psychology from Norwich University (an ideal background for determining buyer motivation).

Versatile Information Technology professional with extensive statistics, business systems analysis, technical writing, software engineering experience, enhanced with solid background in web server administration. Completed industrial Black Belt in statistical methods to improve productivity. Took PMI project management training. Substantial legacy system experience as programmer analyst on IBM mainframes, along with technical writing expertise. Demonstrates exceptional problem solving, strategic thinking, business communication and job completion under tight time constraint skills. Software Engineer/Business Analyst/Trainer 2000 – 2007 Performed business systems analysis role. Gather, model, and document business problems, issues, strategy, and solution requirements. Key contributor to web survey projects, statistically analyzing data, and reporting directly to management. Gathered business requirements for marketing of Motorola phone products and building software to aid engineering groups. Worked with engineering applications in ASP.NET, and SQL Server, both in a developmental and support capacity. Expanded business role to create training materials for different IT application groups, and role out training programs for our international user groups. Perform multiple specialized roles in developing and maintaining intranet website using Java, JavaScript, and Perl. Perform junior Oracle system administrator and web site administrator functions. Construct all related documentation. Spearheaded team effort to create and implement search algorithm allowing users to bypass metatags and search by tags, significantly increasing search speed and efficiency. Applied statistical methods to reduce errors rates of server mechanism by 40%. Created unique software application with file capabilities, maximizing users’ experience in worldwide engineering community. Acted as technical lead to provide Java and JavaScript coding expertise

Specializing in providing services for IBM mainframes in software engineering, technical writing, and business analysis. Among the clients I've worked: Discover Card - Supported networks using TCP/IP protocol, gateways and routers and software written in C, running under UNIX and CICS. AMOCO (now BP) - Assisted in design, creation and implementation of an international security system United Airlines - contributed to the design and implementation of travel billing system Allstate Insurance - Developed, enhanced and maintained Commercial Insurance application system. As Technical lead, provided technical guidance with design, analysis and troubleshooting for two application teams. I was a strong contributor to set up, coordination of efforts and implementation of remote support center in Northern Ireland for Northbrook, Illinois facility.

I was a student of creative writing, English Literature and Software Engineering.