Randy Keys

• Spearhead strategic initiatives at Curb Home Services, enhancing brand trust in the roofing and exterior home-services industry. • Foster a culture of innovation and excellence within the organization, driving operational efficiency. • Collaborate with Trive Capital to align business objectives with investment strategies, ensuring sustainable growth.

Operations-Focused President | $520M+ P&L | Multi-Brand Private Equity Backed Home Services Currently serving as President of Western U.S. Operations for a $520M+ portfolio of HVAC, plumbing, and electrical brands. I lead cross-functional teams and drive performance across diverse markets, with full P&L accountability, multi-brand integration, and a focus on operational scale, margin expansion, and culture-building. Known for transforming complexity into execution, I specialize in driving sustainable growth through strategic clarity, operational discipline, and people-first leadership. I bring deep experience in field service operations, M&A integration, and team development.

Responsible for delivering profitable sales volume through assigned customers and territory. Development and implement activities and strategies to continually increase top line revenue, maximize margins and increase market share for Heating Cooling Supply Co. Inc. Accountability within the company to demonstrate to others the company values and personal responsibility for adhering to the core values of Heating Cooling Supply Co. Develop and manage relationships with HVAC dealers, and Mechanical contractors. Develop strategic plans with ownership and management to grow market share in my territory. Manage approval of credit accounts and C.O.D. accounts. Develop plans that support all product lines and branch goals for all market segments but not limited to: Residential Products. Forced Air Products, Geothermal Products, Radiant Products Commercial Products New Home Construction Parts & Supplies Indoor Air Quality Strategy and Products Size residential and commercial projects Duct Layouts for residential and commercial projects Use of programming and software to assist dealers in sizing commercial projects Perform market analysis to determine new dealer acquisition requirements and implement the new dealer acquisition strategies to grow market share. Cold call potential accounts. Support the development of a self built product-marketing plan, local branch marketing plans, and selling strategy for Heating Cooling Supply products in the market. Direct sales forecasting activities for my territory. Sales forecast activity includes overall sales dollars, product mix, and changes in the forecast that are worthy of note. Use consultative selling approach and determine the customer needs, developing support plans, marketing programs to support dealer growth. Represent Heating Cooling Supply at trade association meetings to promote the brands, products and programs.