Randi Siegel

Oversee partnership marketing for Sterling's 45+ ATS/HCM systems, driving collaborative initiatives that enhance brand visibility and foster strategic alliances. Develop co-marketing strategies that amplify reach, engage target audiences, and strengthen relationships across the HR tech landscape

Spearheads the development and execution of omni-channel marketing strategies across key sectors—Financial Services, Tech, Media, Hospitality, Retail, Staffing, and GIG Industries—representing over $350M in revenue. Strategically aligns campaigns with corporate growth objectives to boost customer acquisition and drive upsell/cross-sell opportunities. Implements comprehensive multi-channel marketing efforts, including account-based marketing (ABM), email campaigns, nurture programs, events, case studies, social media, webinars, and Sterling Lives videos. Ensures cohesive messaging and targeted engagement across all platforms to maximize impact and reach. In 2023, this resulted in marketing accounting for $36M in marketing influenced open pipeline, 50% of closed/won deals, 65% lead conversion rates, over 359K impressions on social media, 75.8K video views

GTM Strategy Execution: Launched a US-based go-to-market demand generation strategy for the GIG industry, targeting a historically untapped market. This strategic initiative significantly contributed to winning the prestigious Marketplace Risk Award in the GIG sector two years in a row. Team Leadership and Development: Managed, mentored, and trained a Marketing Associate. Ensured team alignment with organizational objectives and marketing goals, enhancing overall performance and cohesion.

Global B2B Campaign Leadership: Spearheaded the development and execution of a comprehensive global B2B marketing strategy across diverse industries, catalyzing new business generation and expanding the client base. Collaboratively managed end-to-end marketing programs with cross-functional teams, overseeing a sales pipeline exceeding $35M and a client base worth $40M. Lead Generation Strategy: Crafted customized multi-touch B2B lead generation campaigns targeting both prospects and existing clients, integrating thought leadership pieces, digital ads, blogs, sales presentations, and email marketing. Achieved a 128% year-over-year increase in lead flow.

Campaign Development: Designed and executed tailored marketing campaigns for Moody’s, managing the entire campaign lifecycle from concept to completion. This included stakeholder management, audience development, and overseeing media production to ensure each campaign resonated with the intended targets. Event Management: Directed Moody’s planned and ad hoc mixed media events globally, including an international web series and multimedia events across Latin America and Canada, catering to audiences ranging from 15 to 800 attendees. Customer Engagement: Actively engaged with Moody’s customers and subscribers throughout the marketing cycle, utilizing both written and in-person communications to enhance the customer experience and uphold Moody’s esteemed brand and value proposition.

Brand and Marketing Identity: Managed and elevated the global brand identity of Economist-related products through the strategic creation of tailored marketing materials, ensuring consistent promotion across all media and sales channels. International Campaigns and Performance Metrics: Spearheaded international paid search and retargeting campaigns, along with print, digital, and organic search advertising initiatives. Achievements include elevating the ROI from 0.37 to 1.67 year-over-year, increasing impression share from 28% to 40%, and optimizing budget efficiency. Content Team Leadership: Led and mentored a content and blog team of five at The Economist's micro-sites, overseeing the editorial process, from pitch approval to content management and new product development, ensuring high-quality and relevant output.