Randi Johnson

As Principal and Chief Growth Officer, I lead marketing, communications, business development, client engagement for a multi-office law firm on a trajectory toward $100M in revenue. Key outcomes: • Drove 40% year-over-year growth in lead pipeline volume • Reduced client abandonment rates by over 90% through workflow and onboarding redesign • Transitioned marketing from outsourced vendor to in-house team, achieving 10% cost reduction in PPC/paid advertising starting Q3 2024 • Structured departmental SOPs and operational manuals across Client Engagement, Marketing, Communications, and Business Development/Networking. • Led integration of Clever Case (case management) with HubSpot CRM for unified data and reporting • Contributor & Trainer, Gravis Engage — the firm's attorney onboarding university program • Spearhead the annual all-hands staff conference and national summer associate program • Frequent speaker at regional and national conferences on legal growth, client engagement, leadership, and organizational culture

Driving the culture of innovation, accessibility and uncomplicated world-class legal services.

I help demystify the process of death and dying to facilitate a meaningful transition. I have a special passion for working with mothers experiencing reproductive loss and with families when a child (born or unborn) transitions. The journey of grief is critical to our well being. We must bear witness to one another’s grief. I help people reclaim joy after a loss.

Founded and grew a Social Security Disability and special needs estate planning practice in Spokane, WA. Built the firm from the ground up — developing referral networks, managing a caseload of SSDI and VA disability claims, hiring and leading staff, and handling every dimension of running a small law firm from client intake to overhead management. Over nearly eight years, represented hundreds of claimants navigating Social Security Disability, Department of Veterans Affairs service-connected disability benefits, and special needs estate planning matters. Developed a reputation for accessible, client-centered advocacy — particularly for individuals with disabilities, veterans, and young families. In October 2020, transitioned the firm, my legal team, and all active clients into Gravis Law, PLLC, whose mission, vision, and values aligned with my own. The experience of building and running Lilac City Law is the foundation of everything I do now as a growth executive — I understand the business of law because I lived it.