Randi Bergman

• Interim lead on influencer and creator strategy for top global fashion and beauty clients. • Lead and manage a team of four, driving culturally relevant creator partnerships aligned to brand and performance goals. • Oversee partnerships end-to-end – briefing, negotiation, content development, execution, and measurement. • Collaborate cross-functionally to align creative storytelling with commercial KPIs.

• Write and edit stories for top publications including The Globe and Mail and ELLE. • Specialize in profiles, trend pieces, market reporting, and culture coverage within the luxury and creative industries. • Developed digital and branded content strategy for a range of luxury clients, including marketing copy and product storytelling for Chanel, Hermès, Holt Renfrew and others. • Editorial lead for stimmie, a dental wellness startup, overseeing content planning, brand voice, and web publishing. • Authored Toronto Makes, a 2019 design book highlighting the city’s artisan community.

• Built a cross-platform media brand focused on nostalgia and pop culture, with Substack (50%+ open rate), podcast (40K streams), and editorial arms. • Grew Instagram to 55K+ followers; manage freelancers and editorial contributors to maintain consistent tone, visuals, and audience engagement. • Launched branded experiences and partnerships with Gap, Ugg, and Pandora. • Oversee all content, editing, and publishing via CMS tools.

Advisor to a new oral care startup pioneering the first reusable, design-forward toothpick and gum stimulator. I lead strategy across content, editorial direction, and partnerships.

• Led brand storytelling across all content channels - editorial, email, social, and site -balancing creativity with business goals. • Directed and edited a large volume of content across product categories including fashion, home, beauty, and lifestyle. • Managed a cross-functional team of 15 (art directors, social leads, copywriters). • Built high-performing content calendars and developed SEO-informed content for product storytelling and evergreen brand campaigns. • Collaborated with executives and merchant partners to ensure message cohesion and strategic alignment.

I guide brand tone and voice across various owned-channels, including email and site, as well as paid social. In close collaboration with cross-functional partners from the Marketing and Merchant and other internal organizations, I help guide best-in-class always-on content, campaigns and initiatives that build community and drive sales. As well, I lead the editorial on Hudson's, the Bay's digital magazine focusing on Canadian life, culture and style.

• Directed digital editorial and social media strategy for a leading fashion and culture brand. • Oversaw day-to-day publishing and major seasonal content packages; managed SEO-informed features and CMS production. • Managed and mentored editors and writers across digital and print teams, aligning tone, visuals, and publishing cadence. • Pitched and produced features, market roundups, and coverage of global fashion and art events. • Acted as brand spokesperson and on-air contributor. • Won 4 consecutive P&G Beauty and Fashion Awards for Best Website