Rana Tufail, BPharm. MBA

Board Member for Digital Commerce at the International Trade Council. Current Responsibilities Include: 1. To Collaborate with professionals to shape research, education, networking, and outreach initiatives. 2. Guide the Council's research projects, analyzing trends and exploring opportunities within their sector. 3. Produce customized educational resources for businesses in international markets. 4. Attend and oversee Networking events and initiatives which are facilitated by the council to foster connections and partnerships among members.

AME World Wide is a privately owned consumer goods company headquartered in New Jersey, United States of America. Its major business includes medical health and wellness products. The company itself has developed from a medical equipment trading company in 2004, to an international entity that now functions as brand owners in various categories. AME World Wide's current roster of brands includes: -AME: Home Care Medical Equipments, Surgical Instruments, Hospital Furniture and Para-Pharmaceutical Products -SCHEIN (Cosmetics & beauty products). The company has 3 offices located around the world and currently operates in many countries worldwide.

Highlights: • Responsible for Marketing and Business Development for ADS brands across 17 countries in the MENA regions. • Added Exciting new categories in FMCG, Consumables, IVD and Disease Prevention during the pandemic, effectively increasing gross revenue by 35% • Instrumental in Almania Drugs Store being awarded a prestigious role as a Machinery and Raw Materials Consultant for a New Manufacturing Facility in Pakistan. Role Encompasses consultancy, procurement, coordination and after sales with vendors and factory. Key Brands Handled: • AME USA (Home Care Medical Equipments) - Direct Responsibility. - Primary Agency. • AME Smart Check (Cassette Type Pregnancy Test kit) - Direct Responsibility. • AME Smart Stream (Mid Stream Type Pregnancy Test kit) - Direct Responsibility. • Medi-Dyne USA (Pain Prevention products/ Sports Products) • Duit (Australian Medical Cosmetics). • P.T Sugih Instrumendo Abadi Indonesia. Brand: "ABN" (Clinical & Diagnostic Instruments) - Direct Responsibility.

AME Global was the MENA agent for AME WORLDWIDE LLC. AME is of the largest suppliers of healthcare products to the MENA regions. The brand provides several product categories under one roof: AME Blood Pressure Monitors. AME Nebulizers AME Nasal washers AME Weighing Scales AME Pregnancy Test Kits AME Thermometers AME Pulse Oximeters AME Clinical Equipment such as Stethoscope, Sphygmomanometers etc.. AME Diagnostic Equipment such as Otoscopes, Ophthalmoscopes etc… AME Surgical Instruments AME Hospital Furniture AME Hospital Linens & Hospital Apparels - Scrub Suits, Lab Coats, Gowns etc.. For more information and catalogues, Please visit: www.ameglobalgze.com

Highlights: • Surpassed the unit sales by 20% (Y.O.Y growth) every year during 2007 to 2011. • Established trade/marketing department within the unit as well as in re-structuring of the sales unit. • Successfully achieved Outstanding Performance for ABN products in 2008. • Attained recognition of the Historic Record In-Market sales for ROSSMAX brand in UAE market. • Efficiently launched, marketed and sold all products categories of primary agencies for the company • SOURCED AND LAUNCHED AME BRAND OF HEALTHCARE PRODUCTS - Secondary Brand for the company Key Brands Handled: • ROSSMAX Taiwan (Home Care Medical Equipments) - Direct Responsibility. • Smart Check (Cassette Type Pregnancy Test kit) - Direct Responsibility. • Smart Stream (Mid Stream Type Pregnancy Test kit) - Direct Responsibility. • Duit (Australian Medical Cosmetics). • P.T Sugih Instrumendo Abadi Indonesia. Brand: "ABN" (Clinical & Diagnostic Instruments) - Direct Responsibility. Key Responsibilities as Sales & Marketing Supervisor: • Implemented annual budgets, ground level forecasting of P&L of the unit, performed variance analysis, compared actual results with the defined budgets while ensuring affirmation with business strategies. • Developed sales/marketing initiatives, devised plans/strategies to augment sales and increase market share. • Directed sales forecasting activities and set performance goals accordingly to maximize sales revenues and meet corporate objectives. • Coordinated with various functions to implement the marketing plan/sales promotional strategies in compliance with company policies. • Scheduled deliveries to maintain effective inventory levels, monitored inventory periodically to account for errors and effect corrective measures. • Maintained and ensured outstanding payment collection • Offered strong leadership for staff including sales representatives and medical representatives, to encourage cooperation and teamwork.

Job Responsibilities -Generating Sales -Providing After Sales Services -Customer Support & Service -Accounts Receivables Highlights: • Surpassed the unit sales by 20% (Y.O.Y growth) every year during 2005 to 2007. • Established trade/marketing relationships within the market as well as in re-structuring of the sales unit. Key Brands Handled: • Smart Check (Cassette Type Pregnancy Test kit) • Smart Stream (Mid Stream Type Pregnancy Test kit) • Duit (Australian Medical Cosmetics). • P.T Sugih Instrumendo Abadi Indonesia. Brand: "ABN" (Clinical & Diagnostic Instruments) • Roshd Daneh Gorgan (Iranian Veterinary Pharmaceuticals) • Titania (German Beauty & Wellness Products) • Rossmax Taiwan (Home Care Medical Equipments) Operational Responsibilities: Maintaining relationships with existing customers through regular visits. Responsible for the business of Ras Al Khaimah & Umm Al Quwain Establish and maintain business relations and generate new business. Ensure high level of consumer satisfaction by building and maintaining good relationship with potential customers. Verifying the documents and submitting for new account openings. Initiate and close deals. Responsible for timely collection of receivables. Ensure the highest standard of customer service and customer care is offered to all customers of the company

MBA Completed in January 2014 from the prestigious Murdoch University.

Awarded Best Achiever's trophy Award winning Dissertation presented at AUSTN Scientific Day titled : "Vacany in the house of resources: A silent decline in the Usage of libraries" Organised and Executed various university related activities.