Ran Zhang
Paid Search, Shopping & Feed Manager @ UNIQLO
About
Translate business objectives into digital marketing strategy and measurement
United States
New York City Metropolitan Area
Marketing & Advertising
E-commerce SEO, New Customer Acquisitions, SQL, Feed, Education, Online Marketing, Marketing Strategy, Omni-Channel Marketing, Project Management, Marketing Campaign Management, Data Manipulation, Search Ads 360, Google Ads Editor, Skai Market Intelligence, Pivot Tables, PPC Bid Management, apple search ad, E-Commerce, Bing Ads, Microsoft Excel
Experience
Paid Search, Shopping & Feed Manager
UNIQLO
New York City Metropolitan Area
- Manage and scale Paid Search & APP campaign efforts to support business growth objectives - Conduct keyword and trend research to support site content build and product category priorities - Manage & optimize shopping & product feed to improve catalog-based campaign performance - Build data pipeline and analytics dashboard for performance measurement and paid media budget management - Conduct A/B tests and incrementality tests - Design roadmap and automate creative refresh workflow and other manual process with Google Scripts and PowerAutomation - Site content expansion strategy for AEO/SEO - Market demand & trend forecast for merchandising planningg
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美丽中国 Teach For China
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Supported long-term volunteer teacher recruitment Managing TFC social community & online marketing content Supported fund raising event Managed & coordinated teaching inventory Involved into weekly meeting for marketing strategy
Education
Tsinghua University
Civil Engineering & Construction Management
Gained practical knowledge and skills of Economics, Mechanisms and Project Management. Software: SPSS, Excel, Visual Studio, AutoCAD, SketchUp.
Columbia University
Marketing & Analytics
Executive Program (Arranged by GroupM & Columbia University) Created and executed successful marketing strategies, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, and SEO optimization. Gained real-world experience using popular tools and technologies such as MOZ, SEMrush, Screaming Frog, Google Ads, Google analytics. Additional Skills & Practice: • Coding: HTML/CSS, and JavaScript • Analytics: Google Sheets, Tableau, Google Analytics
Ran Zhang's Contact Information
Phone
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