Ramon Esteves

Full P&L responsibility for Saudi Arabia; redefined business & brand strategy. Delivered retail network renovation & expansion, boosting operational efficiency (WH, AS, CRC, retail). Accelerated e‑commerce growth through digital transformation and omnichannel strategy. Led transformation of team culture, capabilities, and ways of working.

Turned around a declining business by driving cultural renewal, leadership development, and innovation in ways of working. Implemented AI, machine learning, and RPA, achieving Top 5 global CVS customer voice performance. Automated 15% of administrative FTEs through end to end integration of AI/RPA across operations. During 9 months of boutique closures, shifted 100% of sales to e commerce with only 1% volume drop, despite COVID, inflation, and import restrictions. Strengthened customer centricity through new digital and operational capabilities that improved service consistency nationwide.

Redesigned the country strategy, establishing the operating model needed for sustained market expansion. Doubled the retail and service footprint in Santiago, unlocking new customer access and service capacity. Launched e-commerce and B2B. Delivered 3× business growth by elevating commercial execution, strengthening teams, and improving operational alignment. Upgraded team structure and leadership capabilities to support long term market scalability.

Managed 70% of Nespresso Argentina’s net sales and 65% of the staff, serving 1,200 daily customers. Restructured retail operations, implementing standards, processes, and cross team capability development. Achieved +16% improvement in FTE efficiency through role redesign and attendance optimization. Awarded Nestlé Club de Destacados – Plata (Q4 2015) for regional performance impact. Elevated customer experience through new service behaviors and retail performance routines.

During this period, I managed the development of the B2B channel in Argentina and Chile. I successfully handled the business case, selection, integration, and ramp-up process for two distributors: Offidirect for Nespresso Office business in Argentina and a B2B distributor in Chile. This resulted in a 32% year-over-year growth while establishing the team structure to support future organizational needs.

Management and development of B2B business. Process building and efficiency. PFME management and team creation and development. Annual average growth 30%

Customer portfolio management and development, point of sales activities. Improvement of internal processes to maximize services and speed growth.

Nieto Senetiner Winery Strategy creation and implementation guidelines development for points of sales. All channels distribución (Retail, Wine Stores, On-Premise, Distributors). Across Argentina. Point of sales material development and promotional activities implementation. Budget control.

Customer portfolio management and development as well as sales activities deployment.

MIND 15. 4 months program, twice a week, on digital business development, innovation, AI, e-commerce and applied technology.

Developed by IMD and Nespresso for 22 future leaders. 4 months, 3 times a week, business case methodology.

Each seminar includes a mix of carefully selected senior executives and policy makers from a range of geographies and industries, to enhance peer-learning and collaboration. Leading companies as well as government agencies use the programme to provide strategic context and support the leadership development of senior staff.

London Business School program for Nestle future leaders. Maidenhead UK