Ramthai Makhasen

CP Leaders Development Program (LDP ALL GROCER’s) @ CP ALL Plc

About

✨ From Insight to Impact: Marketing with Meaning Early-career marketer with hands-on experience in business development and campaign execution. Through CP ALL’s competitive NEW GEN and Potential Leaders Program, I led sales operations for more than 60 7-Eleven branches, launched campaigns that helped grow profit while supporting stakeholder needs—delivering results in both high- and low-demand markets. I thrive at the intersection of data, creativity, and cross-functional collaboration. With a strong interest in consumer behavior, communication, and culture, I combine academic knowledge in linguistics with real-world retail experience. My published research on beauty product ads on Twitter explores how language influences purchasing decisions. I also managed a bilingual podcast project, scripting and editing returnee stories to inspire youth through global exchange experiences. Having represented Thailand at the ASEAN Summit and the ASEAN Youth Dialogue, I’m passionate about cross-cultural engagement, regional development, and the power of strategic storytelling. Fluent in Thai and English, I’m now exploring opportunities in Marketing, PR, or Customer Strategy where I can continue to grow and contribute with both insight and impact.

Country

Thailand

City

Bangkok

Industry

Retail

Skill

Reading Comprehension, Listening, Score, P&L Analysis, Business Development Strategy, Campaign Planning & Execution, Budget Management, Marketing Communications, Retail Marketing, Stakeholder Management, Data Analysis, Market Research, Project Management, Sales Strategy, Communication, Team Leadership, Team Management, Teamwork, Cross-functional Team Leadership, Cross-Cultural Communication Skills

Experience

CP Leaders Development Program (LDP ALL GROCER’s)

CP ALL Plc

2025-7 - Present · 1 yr 3 mos

Bangkok City, Thailand

Specializing in retail merchandising, marketing strategy, and sales analytics with experience in convenience-store operations and creative brand communication.

Business Development Senior Officer (Potential Leaders Program)

CP ALL Plc

2024-1 - 2025-9 · 1 yr 9 mos

กรุงเทพมหานคร, กรุงเทพมหานคร, ประเทศไทย

Promoted from Future Leadership Program to Potential Leaders Program, overseeing operations across 63 7-Eleven branches in Northeastern Thailand. Focused on improving store performance through data-driven strategies, category management, and localized marketing. Coordinated with cross-functional teams to support digital campaigns, coupon execution, and store-level implementation. Created campaign briefs and produced marketing materials for both online and offline channels in collaboration with internal and external partners. Managed budget planning and conducted performance analysis to uncover growth opportunities and drive P&L improvement. Key Achievements -Led the Healthy Products Expansion Campaign across 54 branches, achieving 80% of sales targets in a low-demand market by leveraging color psychology to enhance customer engagement. -Optimized product assortment using customer insights and sales trend analysis, contributing to 56% of Q1 sales target.

CP Alll New Gen Management Trainee (Future Leadership Program)

CP ALL Plc

2023-6 - 2023-12 · 7 mos

กรุงเทพมหานคร, กรุงเทพมหานคร, ประเทศไทย

Selected for CP ALL’s NEW GEN Management Trainee Program, a leadership development track with cross-functional rotations and strategic assignments across 7-Eleven’s nationwide operations. Contributed to sales growth and operational improvement by analyzing store-level performance, identifying key issues, and recommending actionable strategies. Also supported employee well-being and strengthened stakeholder engagement. Key Projects -True @7-Eleven Initiative: Enhanced access to benefits for migrant workers around store locations. -7Delivery Community Campaigns: Launched localized efforts in underserved areas (e.g., Bang Khae almshouse, disabled dormitories), driving brand trust and social impact.