Ramsha Dutta

I lead brand, social media, and digital marketing initiatives for travel products in the US and India market, with a focus on platform strategy, GTM planning, and execution. I build creator-led and platform-first campaigns, strengthen Mondee’s social presence, and design multi-phase GTM roadmaps for new product rollouts including closed user groups, beta launches, and public releases. My work spans audience growth, content development, performance alignment, and cross-functional collaboration to ensure brand clarity, consistent messaging, and measurable engagement across social and digital touchpoints throughout the GTM lifecycle.

I led content production for social media across multiple stores in India, creating localized and platform-specific content that highlighted design expertise, customer experiences, and city-level brand presence. I managed end-to-end content workflows from ideation to publishing, collaborated with store teams for on-ground shoots, and developed narratives that showcased installations, walkthroughs, and designer-led insights. My role focused on strengthening engagement and driving consideration by building a consistent visual and tonal identity for HomeLane across social platforms.

Kool Kanya helps Indian women build the careers they love through an online community with over 200,000 women. My role includes building strategies to increase community, website and blog traffic and gain higher visibility on social media platforms like Instagram, YouTube, LinkedIn and Facebook. Running Facebook, LinkedIn, Google Ads and tracking growth metrics on Analytics. Building and marketing workshops. Event marketing. Ideating content strategies with the content team. Writing & editing SEO-friendly blogs.

Unilodgers is an international student accommodation provider in the UK, US and Australia. During my time there, I understood the ins and outs of the content and social media world - SEO, meeting deadlines, blog writing, WordPress, copywriting, editing, curating crisp ad copies as well as running email campaigns on softwares like Zoho and MailChimp. Got a chance to hone my managerial skills by leading and training a team of interns.