Ram Ganesan

Principal Product Manager - Global Tech @ Patagonia

About

I’m a product and operations leader with a proven track record of building solutions that connect social content to merchandising, improve customer experience, and streamline operations. I currently lead a lean, high-performing global team focused on scaling content creation, merchandising systems, and process efficiency—making it easier for users to discover and engage with the right products at the right time. Throughout my career, I’ve managed multi-billion-dollar P&Ls, launched products that redefined categories, and delivered measurable improvements in conversion, revenue, and cost. My work sits at the intersection of product development, business strategy, and operational execution. I take a pragmatic, data-informed approach to solving problems and believe that great products are built through collaboration, focus, and a deep understanding of the customer. I thrive in fast-moving environments and lead with trust, clarity, and a bias for action.

Country

United States

City

Greater Seattle Area

Industry

Apparel & Fashion

Skill

Category Management, Engineering Drawings, Engineering Documentation, BOMs, Marketing Strategy, Strategic Planning, P&L Management, Mechanical Engineering, Six Sigma, Engineering, Project Management, Product Development, Heat Transfer, Manufacturing Engineering, Fluid Mechanics, Design for Manufacturing, GD&T, DFMEA, FMEA, Geometric Dimensioning & Tolerancing

Experience

Principal Product Manager - Global Tech

Patagonia

2025-9 - Present · 1 yr

Associate Director - Global Product Strategy & Ops

TikTok Shop

2025-1 - 2025-9 · 9 mos

Seattle, Washington, United States

Building and leading a team to leverage AI for content generation, catalog management, and operational efficiency. Focused on creating scalable, technology-driven solutions that enhance user experience and streamline workflows.

Head of Products, Marketplace Optimisation

Amazon

2023-11 - 2025-1 · 1 yr 3 mos

Seattle, Washington, United States

Sr. Product Category Manager

Amazon

2022-5 - 2023-10 · 1 yr 6 mos

Corporate Strategy and Business Development

Whirlpool Corporation

2021-11 - 2022-5 · 7 mos

Product Manager, Commercial Laundry

Whirlpool Corporation

2019-10 - 2021-11 · 2 yrs 2 mos

- Grew $xxM small-chassis commercial laundry product category to $xxxM while owning the product development pipeline, and maintaining the brand portfolio - Increased revenue ~$35M orchestrating multiple cross-functional teams to launch new products using Agile methodologies - Conducted market analysis of customer size, growth, and profitability to identify most profitable segments and redefined our customer acquisition strategy, improving category CAGR from 3% to 22% - Established consumer insights, marketing lab & advanced development engineering teams; hired market research firms catalyzing future product growth through data-driven marketing

Advanced Development & Innovation lead, Laundry

Whirlpool Corporation

2018-2 - 2019-10 · 1 yr 9 mos

Benton Harbor, Michigan Area

- Uncovered $xB market by inventing a new product feature targeting pet-owner pain points. Spearheaded market research, technical feasibility studies to incorporate the new features into the product roadmap; filed for 3 patents - Delivered 3 “Next-Gen Laundry” IoT enabled MVPs setting up disruption in laundry products - Headed 15-member cross-functional team to develop a portfolio of MVPs including washers, dryers & combos with advanced fabric care technology & ‘Smart’ features, Integrated engineering, innovation pipeline, IP filings & product approval processes

Senior Engineer, Ventilation Hoods, Cooking

Whirlpool Corporation

2016-12 - 2018-2 · 1 yr 3 mos

Benton Harbor, Michigan Area

- Created ~$5M in new business by supervising a cross-functional team of 12 members, originating a first of its kind re-circulating kitchen hood with a patented filter design, cementing product leadership in new market segments

Project Engineer, NPI, Refrigeration

Whirlpool Corporation

2015-11 - 2016-12 · 1 yr 2 mos

Benton Harbor, Michigan Area

- Certified Six Sigma Black Belt while extricating $10M in variable product cost; built a team of 4 engineers to launch a new low-cost FDBM platform in record time

Engineer, Cooling, Refrigeration

Whirlpool Corporation

2013-8 - 2015-10 · 2 yrs 3 mos

Amana, Iowa, United States

Mechanical Design Engineer

GE Transportation, a Wabtec company

2012-5 - 2013-5 · 1 yr 1 mo

Grove City, PA

- Responsible for end-to-end product life, starting from customer requirements, designed products to specifications based on differences between standard and custom parts

Mechanical Engineering Intern, Fuel Injectors

Cummins Inc.

2011-6 - 2011-9 · 4 mos

Columbus, Indiana

- Developed a new engineering test standard for presence of water in fuel for Cummins Diesel engines

R&D Intern

Mahindra Group

2009-12 - 2010-2 · 3 mos

Mumbai Area, India

- Designed and developed a gearbox to be coupled with the power take-off shaft of the diesel engine in a farm tractor to transmit power to generators that produce electricity in rural and remote areas.