Ramon Avila Insuasty

Lead the strategic management and engagement of key clients, with a focus on developing and executing commercial strategies across domestic and international markets. Sales initiatives are designed to drive sustainable growth and align business objectives with market trends and corporate vision. Tactical plans are developed to enable effective execution by sales and customer service teams, ensuring access to the necessary resources, tools, and training. Performance reports include trend analysis, market opportunities, and risk assessments, providing strategic input for senior leadership decision-making. Key commercial KPIs—such as sales volume, conversion rates, profitability, and client retention—are continuously monitored to fine-tune commercial strategies. Claims and complaints are addressed through a proactive and analytical approach, while competitor analysis and market intelligence help anticipate regulatory, technological, and demand shifts. Oversee the planning and execution of commercial and digital marketing campaigns, with an emphasis on lead generation and brand positioning through social media and targeted initiatives. Responsible for negotiating pricing, discounts, and payment terms with clients, while managing the commercial and marketing budgets to maximize return on investment.

Led the strategic direction of Research & Development processes, including special projects, new product development, raw material qualification, and technical packaging solutions design. Planned and supervised sample testing, film development, and flexible packaging structure design, ensuring compliance with established technical standards and procedures. Oversaw the approval of critical technical results and aligned all activities with quality and operational excellence goals. Directed the design and implementation of Quality Assurance systems, Standard Operating Conditions (COE), and Good Manufacturing Practices (GMP), fostering a culture of continuous improvement. Provided strategic technical support during customer plant trials, strengthening client relationships and identifying new development opportunities. Monitored and ensured the execution of innovation plans, driving successful delivery of projects aligned with customer needs and business growth objectives.

Led and optimized production processes across the transformation and converting plant, including PE blown extrusion, PP cast extrusion, regrind operations, valve and seal bag lines, Tubing machines, slitting, and final product packaging. Key responsibilities: *Directed film formulation development for PE Blown and PP Cast films. *Conducted production tests and troubleshooting of process and equipment failures. *Controlled resources, monitored production KPIs, and implemented continuous improvement initiatives. *Collaborated with maintenance teams to ensure operational continuity. *Delivered detailed production performance reports and ensured strict adherence to quality and safety standards.

Coordinated daily operations in the production plant, overseeing performance, waste reduction, energy efficiency, and output quality for blown and cast film extrusion lines and regrind processes. Key responsibilities: *Reported production metrics and improvement plans to the Plant Manager. *Planned and supervised preventive maintenance for extrusion lines. *Recommended high-performance spare parts to improve machine uptime and efficiency. *Ensured compliance with production programs and schedules from the planning department. *Maintained optimal performance in PE Blown, Cast PP Film, and Erema reprocessing lines.

Planned and coordinated plant and equipment maintenance to ensure uninterrupted production operations. Led the logistics and delivery of liquid fertilizers, while developing and monitoring key management indicators. Managed raw material and finished product inventories, and prepared detailed production and performance reports using SAP, providing valuable data to support business decision-making.