Rameshwar Kushwaha

With over two decades of leadership in the Apparel and Sportswear industry, I specialize in scaling brands from the ground up. Currently, as Senior Sales Manager at Sivaraj Spinning Mills (SSM Group), I lead the national expansion of our flagship brand, CHENNIS. My focus is on creating a seamless bridge between high-capacity manufacturing and market-ready retail. By leveraging our vertically integrated "Yarn-to-Garment" infrastructure, I have successfully: Driven 30% YoY growth through multi-channel expansion (EBO, LFS, SIS, and Institutional Uniform B2B). Expanded the CHENNIS footprint across West and South India through strategic franchisee and distributor networks. Optimized Profitability: Managing P&L and ROI while delivering 25% organic growth in existing stores. What I Bring to the Table: My expertise lies at the intersection of Institutional B2B Development and Retail Strategy. Whether it is setting up a national distribution network or managing high-volume corporate uniform contracts, I focus on scalability, EBITDA improvement, and long-term brand equity. 📩 Let’s Connect: I am always open to discussing strategic expansions, institutional supply chain solutions, or leadership opportunities in the Consumer Brand space.

Promotion: Regional Sales Manager → National Sales Manager (within 2 years) Key Role: Appointed as a core leadership member to launch and scale the "ZEVEN" Sports Brand (Footwear, Apparel & Accessories) across India. Orchestrated a multi-channel go-to-market strategy that delivered INR 48 Cr. in cumulative revenue with a 30% EBITDA margin and 130% YoY growth. Strategic Business Development & Scaling: Institutional Sales (Schools): Identified and launched a new vertical for school sports kits and footwear. Tapped 127 schools and secured a National Distributor with an opening order of INR 3 Cr., successfully penetrating 150 MBOs and vendors. Distribution Network: Built a national footprint from scratch by appointing 70+ Distributors, generating an annual sales pipeline of INR 12 Cr. Franchise & EBO Management: Developed and executed the Franchise model, appointing 5 key partners (INR 1 Cr. ARR) and launching company-owned EBOs contributing INR 2 Cr. annually. E-commerce Expansion: Scaled digital presence across 5 major online portals, delivering a cumulative sales order value of INR 1.5 Cr. per year. Key Achievements: Achieved 130% YoY Sales Growth through aggressive market entry and channel diversification. Maintained high operational efficiency with a consistent 30% EBITDA. Successfully transitioned the brand from a startup launch to a national player in the sports segment.

Had Developed and Sold BRAND "Walt DISNEY “merchandise which included Apparel, Toiletries, Gift articles, and Soft toys in various markets across INDIA under the following formats. • Franchise Module – Appointed 11 Franchisee’s with sales order of Rs. 9.5 cr. Per year. • Distribution Module – Appointed 34 Distributors with sales order of Rs. 11 cr. Per year. • EBO’ Sales – Launched 11 EBO’s with sales order of Rs. 2 cr. Per year. • Large format Store Sales- Signed 80 counters with sales order of Rs. 7 cr. Per year. • Online Format- Marketed and sold on 7 Online portals with a cumulative sales order of Rs. 6 cr. Per year. Key Achievements From, the above formats / verticals cumulative revenue of INR 165 Cr. was generated with a margin of 25% EBITA. Launched MCKY and Walt Disney apparel online for the first time. Sales Grew by 40% on a YOY basis within the existing counters and 120% including Expansion.

Had Developed and Sold BRAND " CATMOSS “merchandise which included Apparel, Footwear, Accessories and Soft toys in various markets across MH & GJ under the following formats. • Franchise Module – Appointed 35 Franchisee’s with sales order of Rs. 30 cr. Year. • Distribution Module – Appointed 15 Distributors with sales order of Rs. 3 cr. Per year. • EBO’ Sales – Launched 35 EBO’s with sales order of Rs. 4 cr. Per year. • Large format Store Sales- Signed 90 counters with sales order of Rs. 11 cr. Per year. Key achievements From, the above formats / verticals cumulative revenue of INR. 90 Cr. was generated with a margin of 20% EBITA. Sales Grew by 30% on a YOY basis within the existing counters and 110% including expansion.

Joined as a Store Manager and got promoted as Area Sales Manager within three-months. • Franchise Module – Appointed 15 Franchisee’s with sales order of Rs. 22 cr. Per year. • Distribution Module – Appointed 5 Distributors with sales order of Rs. 2cr. Per year. • EBO’ Sales – Launched 15 EBO’s with sales order of Rs. 2.3 cr. • Large format Store Sales- Signed 30 counters with sales order of Rs. 5 cr. Per year. Key achievements From, the above formats / verticals cumulative revenue of INR. 62 Cr. was generated with a margin of 30% EBITA. Sales Grew by 35% on a YOY basis within the existing counters and 120%.

Joined as sales Executive and got promoted as Store Supervisor within 1 year. • Successfully achieved Rs. 2cr. business annually and given 35% Sale growth in L2L. • Developed and executed the in-store display with right visuals. • Achieved extra 15% of total Sales revenue from GYM, Institutional and academies. Key achievements From, the above formats / verticals cumulative revenue of INR. 2.8 Cr. was generated with a margin of 30%. Sales Grew by 50% on a YOY basis within the existing Store.