Ramasamy Suresh

Responsible for Business Operations – Gross Sales & Margin. Leading a team of 280+ employees. • Formulating Business plans for State/ Region Top-line growth • Planning and delivering Sales & Distribution business Regional Strategy & AOP goals - Performance drive & review, Budgeting, Trade schemes, Partner ROI etc. • Developing Sales plans at Category and Geography levels in collaboration with the NHQ. • Providing leadership and direction in all areas associated with FMCG. • Market & Infrastructure Building: Appointment of Distributor & Super-Stockists. • Business Partner Support: Streamlining processes to support & build ROI, faster claim settlement, Trade/Distributor schemes • Market Execution: Creating Targets & benchmarks for various activities and review against them • Manage Urban, Semi-Urban & Rural Markets • Financial Planning: Ensuring that all discount and local level marketing expenses are as per plan • Market Intelligence: Keeping Senior Management & stakeholders apprised of Competition activity and geography performance • Managing & Guiding the team to deliver desired results. Manpower planning - Hiring, Training & Development, Career progression, R&R Programs. • Key Stakeholder Management: Building synergies with cross-functional teams and NHQ teams

Spearheading business of INR 500 Cr of FMCG & Staples segment for the Cluster* managing with a Team of 300+ personnel working coherently • Delivered on Key Metrics – Gross Revenue, Gross Margin, Market Share; Outlet – Monthly revenue, LM billed, Unique outlet billed, New additions etc. • Strategic Planning & business development. Ramp up Revenue driving Initiatives. • Managed budgets and sales revenue efficiently • Managed day-to-day Business operations • Executed different business strategies to support company growth and business expansion • Led Regional Initiatives* (Tie-ups) in the Staples category, boosting category growth by achieving distribution depth across verticals. • Evaluated performance, productivity and competitiveness • Provided leadership for the organization, mentoring of high performing staff and ensure all staff are adequately trained and appropriately utilized

Responsible to ensure smooth distribution operations in the Region. Awarded as 'Best GSM' for entire South India Region Leading on KPIs: Gross sales, Gross margin, P&L, discounts, activations & cooler deployments, horizontal and vertical expansion for the region • To Formulate & implement regional Sales & distribution Strategy in line with AOP Plan • Leading on KPIs: Gross sales, Gross margin, P&L, discounts, activations & cooler deployments, horizontal and vertical expansion for the region • Spearheading various strategic business plans to achieve top-line & bottom-line profitability. Enhanced Mkt share by establishing strategic alliances & tie-ups with distributors • Periodic Performance review with Partners and team members • Driven growth in the market: • Assessed distribution gaps, penetrate markets, enhance presence in untapped markets, launch new markets, explore new channels • Fostered strong partnerships and increased their involvement/interest in driving business growth. • Team Management: • Manpower planning & development : Ability to identify, select and develop critical talent. Mentor TMs for growth & development, Career progression and empowerment to scale for bigger and cross-functional responsibilities. • Led a high-performing team of 110+ with ASMs, RTM Mgr, Sales & supply chain TLs (12-15), Capability building TL and PSR Product Sales Reps (80-90 PSRs).

Responsible for TN Market distribution with a Gross Revenue of INR 900 cr annual Awarded with 'Change Agent' award Managed a large team of business Partners & Team members – Driving operations with a focus on R-T-M strategy. Team of 240 Distributors, 14 Anchor distributors, LKAs and 500 SPOC. • Distribution Network: 10 Depots, 400 trucks & a vast Network of 1.5 lac outlets. • Cost effective logistics operations: Delivered optimal service frequency basis horizontal/vertical expansion and numerical availability metrics by using Advanced tools like RoadNet & Territory Planner • Strategized plan to minimize the attrition level of the Distributors by Engagement program for better distribution management resulting in business growth. • Efficient order servicing – Maintained >=95% order fill rate at critical accounts & modern trade.. • Sales forecasting, fulfillment & Collaboration: • With the Demand planning team, supply chain & transportation team for seamless stock fulfillment at all depots/distributor points. • With Transporters to enhance Primary/Secondary stock movement from plants/depots to outlets. • Project leader for Cost optimization initiatives: Delivery, Vehicle opex cost, PJPs • Proven ability at developing high-performance teams and high-potential employees. KEY ACHIEVEMENTS: • Awarded the Leadership Cup for TN in CY 2019 ~ Highest Revenue & Operating Income Growth • Won the “Change Agent” Award for H1 2016 – RTM Manager • Deliver double digit growth 18% in Juice category business for TN in 2017

Responsible for Distribution in TN Market with a Gross Revenue of INR 900 cr annual Execution of R-T-M strategy for Market. • Coach C&FAs & Staff to deliver the set KPI targets, build SOP appropriate to the pre-sell model. • E2E Route-to-Market (RTM) operations: Stock movement between plants, depots, distributors and points across Tamil Nadu state seamlessly. • Planned resources & Infrastructure basis Business plan & requirements – Costs Vs ROI basis. • Worked closely with the sales team, explored untapped market opportunities & built a sustainable distribution models. • Market Expansion: Process implementation, logistics planning & support, brand penetration • Automated Distributor system, PDP (Permanent dispatch plan) etc

Responsible to launch Uninor Stores of multiple formats across Southern States of India Awarded with Limca Book of Records for 'Highest Rollout of Retail Outlets' • Formulated Circle Store rollout plan in line with National AOP Plan • Franchisee Prospecting & Appointment, Store identification. • Budgeting, Performance & Trade schemes

Awarded with 'Chairman Excellence Award'